PepsiCo

Biddable Media Sr Analyst

PepsiCo$80K — $134K *
Plano, TX 75025In-Person
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing and/or Media
  • 3-5 years of relevant marketing/media experience
  • 3 years of media activation experience across Meta, TikTok, DV360, ADSP, TTD
  • Strong analytical and creative problem-solving skills
  • Proficient in communicating complex concepts to non-technical audiences

Responsibilities

  • Craft and implement data-driven paid media plans to meet full-funnel KPIs
  • Consult with brand leads on media execution and optimize media impact
  • Liaise with various external and internal stakeholder groups
  • Develop standardized tools, processes, and timelines for media activities
  • Foster collaboration within cross-functional teams and manage agency partners effectively
  • Stay updated on digital culture and emerging trends
  • Work independently while contributing to a performance-driven team

Benefits

  • Comprehensive benefits package including medical, dental, and vision insurance
  • Paid parental leave and vacation
  • Disability and life insurance coverage
  • Defined Contribution Retirement Plan with company contributions
  • Employee Assistance Program (EAP) available for support
Full Job Description
Overview

The ONE PEP Media Hub Team is looking for a passionate Biddable Media analyst who has extensive experience with hands-on-keys media activation experience (all social and programmatic buying platforms) who will provide media guidance and activation support.

Responsibilities

  • Craft and implement data driven paid media plans that deliver full-funnel KPIs
  • Serve as a consult for brand leads on media execution details, developing and owning processes to bring our campaigns to life in media and working closely with Marketing Sciences to measure and optimize media impact
  • Liaise directly across a breadth of external (media agency, analytics / measurement partners, creative agencies, media partners) and internal (Trademark Teams, Finance, Consumer Insights, Comms, DX, Foodservice, Ecommerce, BIS) stakeholder groups
  • Develop and ensure adoption of standardized tools, processes and timelines
  • Experience communicating complex concepts to non-technical audiences
  • Experience working with cross functional teams and track record of success in effectively managing agency partners
  • The candidate must be immersed in digital culture, familiar with emerging trends and technologies
  • Must demonstrate professional maturity - ability to manage up/down, strong interpersonal skills for interaction with internal/external senior leaders
  • Strong collaboration and project management skills
  • Strong analytical skills
  • Creative thinking and problem-solving skills
  • Demonstrated ability to develop and cultivate relationships
  • Ability to leverage insights to draw sound conclusions and translate them into actionable recommendations
  • Ability to work independently while being a part of a performance driven team

Compensation and Benefits:
  • The expected compensation range for this position is between $80,200 - $134,250.
  • Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
  • Bonus based on performance and eligibility target payout is 8% of annual salary paid out annually.
  • Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
  • In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.


Qualifications

  • Minimum Qualification: Bachelor's degree in related field (Marketing and/or Media)

Work Experience
  • 3-5 years of relevant marketing/media experience
  • 3 years of media activation experience across Meta, TikTok, DV360, ADSP, TTD


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About PepsiCo

PepsiCo Careers

Joining PepsiCo's global team offers more than just a chance to excel in your career; it's an opportunity to be part of a dynamic and diverse environment where innovation thrives. Work You’ll Do At PepsiCo, we are committed to producing great leaders and fostering a culture of innovation. Our team is dedicated to empowering professionals to master their career paths with PepsiCo. As a leader in the food and beverage industry, we offer unique job opportunities that intersect with cutting-edge technology and market leadership. Lead with Unique Opportunities PepsiCo stands at the forefront of the industry, not only in terms of product quality but also in our approach to leadership and professional growth. We offer a variety of employment paths, including full-time positions, internships, and leadership training programs that are designed to foster diversity and accelerate career development. Work with a Global Team Collaborate with over 260,000 employees worldwide who are united in delivering joy not only to our consumers but also in driving innovation and growth within the company. PepsiCo’s commitment to global diversity and inclusive culture makes it a prime environment for professional development and networking. Introducing PepsiCo’s Professional Growth and Development Programs We are committed to nurturing talent through comprehensive training programs and robust benefits that support both personal and professional growth. Our programs are tailored to help employees at every level of their career to advance and succeed. Innovate and Lead Join the largest team of food and beverage industry experts—dedicated professionals at the intersection of consumer needs, innovative technology, and sustainable practices. Deliver targeted solutions and drive industry leadership through a depth and breadth of knowledge and innovation that’s second to none. Be Part of a Great Team Engage in meaningful work that impacts millions of lives worldwide. At PepsiCo, you’ll harness the power of our global resources and the creativity of our people to improve the way the world accesses the foods and beverages it loves. Future-Proof Your Career With PepsiCo, the sky is the limit when it comes to where your ambition can take you. We offer unmatched opportunities for career advancement along with the training, internship programs, and certification support needed to thrive in your professional journey. Explore Discover how PepsiCo is leading the way in digital innovation and sustainable practices while maintaining a steadfast focus on diversity and employee well-being. Stay Connected Join Our Team Search for open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players ready to take their career to the next level. SEARCH PEPSICO JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at PepsiCo.
Learn more about PepsiCo
Size
309,000 employees
Market Cap
$250.5 billion
Industry
Net Income
$7.1 billion
Founded
1965
5 Year Trend
+4.8%
Revenue
$70.3 billion
NASDAQ

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