The BD & Marketing Manager plays an important role in supporting the business development and marketing priorities of the assigned practice group. This position reports to Global BD & Marketing Sr Director. Working closely with the Practice Group Leader, subgroup leaders, and team members across the firm, this individual helps drive client-focused initiatives, support go-to-market campaigns and contribute to the group's visibility and growth. This role involves strong project coordination, writing, and communication skills. The BD & Marketing Manager helps track business development activity, coordinate practice campaigns, support client targeting, and develop high-quality materials. They bring a proactive approach to execution, attention to detail, and a collaborative mindset.
The ideal candidate is a self-starter who is comfortable working in a fast-paced environment, able to manage multiple projects, and eager to learn and grow as a marketing and BD professional. The role also includes support for cross-functional projects such as CRM, experience management, client onboarding, and lateral integration.
Duties & Responsibilities- Support practice group and subgroup leaders in executing on BD and marketing initiatives and tracking progress against priorities;
- Monitor legislative, regulatory, and market developments to help identify opportunities for client outreach and thought leadership;
- Develop a solid understanding of the practice group's strengths to support creation of client-facing materials and positioning;
- Coordinate with senior team members and provide assistance on practice-specific campaigns and projects;
- Use business intelligence tools to support client targeting, lead tracking, and growth opportunities;
- Partner with communications and marketing colleagues on go-to-market initiatives and promotional campaigns;
- Leverage CRM and other tools to help manage business development pipelines and campaign outcomes;
- Collaborate across practice groups, sectors, and client teams to support integration and cross-practice marketing;
- Assist with pitch and proposal development, directories submissions, and the creation of awards content;
- Help plan and execute client-facing events and sponsorships aligned with the practice group's strategic priorities;
- Support budget tracking and reporting to ensure marketing spend aligns with business goals;
- Contribute to department-wide initiatives including onboarding, CRM adoption, and experience management;
- Coordinate with recruiting and integration teams to support BD onboarding of new hires;
- Stay current on marketing technologies and contribute ideas to improve efficiency and impact; and
- Other duties as assigned.
Knowledge, Qualities & Experience Required- Minimum five years of experience in sales/marketing in a professional services environment;
- Degree in Marketing, Communications, Business or related field;
- Prior experience in a law firm or professional services marketing;
- Strong written and verbal communication skills, with a focus on clarity, tone, and accuracy;
- Organized, detail-oriented, and comfortable managing multiple projects in a fast-paced environment;
- A proactive, collaborative mindset and sound judgment are essential, along with a willingness to learn and adapt to evolving business needs;
- Familiarity with litigation or disputes practices with an understanding of the business drivers and client expectations in these areas is strongly preferred;
- Proficient in Microsoft Word, Excel, and PowerPoint, and experience with CRM platforms or marketing technologies is a plus;
- Strong writing, editing, and presentation skills are critical;
- Growth mindset that embraces continuous improvement and teamwork;
- Effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties;
- Produce deliverables, answer phone calls, and reply to correspondence in an efficient and responsive manner;
- Provide timely, accurate, and quality work product;
- Successfully meet deadlines, expectations, and perform work duties as required;
- Foster positive work relationships;
- Comply with all firm policies and practices;
- Ability to work under pressure and manage competing demands in a fast-paced environment;
- French language skills (written and verbal) are considered an asset; and
- Perform all other duties, tasks or projects as assigned.
What We Offer- Comprehensive health benefits starting on your first day, including extended health and dental coverage, life insurance, accidental death and dismemberment (AD&D), and emergency out-of-country travel insurance - with 100% of the premiums paid by the firm;
- Disability Coverage including both short and long-term disability benefits;
- Retirement savings benefits including a support staff pension plan (firm contributes to the plan and matches staff contributions to a maximum percentage of salary), and a Group RRSP where contributions can be deducted directly from pay;
- Time off including competitive vacation time offering based on tenure with the firm, paid sick time and acknowledgment of all statutory and some non-statutory holidays;
- Wellness benefits including an Employee and Family Assistance Plan and an annual fitness/wellness subsidy;
- Hybrid Work Environment with the majority of positions having hybrid flexibility;
- Professional Development including support for ongoing continued learning opportunities; and
- Collaborative Team environment with staff and firm-wide events and celebrations throughout the year.
