Job Title: AVP - Digital (DMI)
Division: L'OREAL Luxe
Location: El Segundo, CA
Job Summary:L'Oréal Luxe is seeking a strategic and high-energy AVP of Digital to lead the digital and e-commerce roadmap for a high-growth brand portfolio: Urban Decay (UD), IT Cosmetics (ITC), and Youth To The People (YTTP). This role is responsible for driving global sales, profitability, and digital innovation across three distinct brand identities-ranging from clinical skincare to high-performance makeup and sustainable, pro-grade lifestyle beauty. The AVP will oversee continued global expansion, ensuring each brand's digital expression remains authentic to its DNA while leveraging divisional synergies. You will lead a high-performing team to coordinate execution across global markets and support departments.
The
AVP - Digital will be responsible for:
E-COMMERCE
- Develop and grow brand's E-commerce presence & penetration worldwide.
- Identify new business opportunities and build business cases (pure-player business, social commerce).
- Launch and ongoing development of a global brand.com and e-retailer business plan and strategy roadmap.
- Responsible for the brand.com innovation roadmap (new website features, services, and functionalities).
- Support countries with the D2C launch, and develop best practice e-retailers' content.
- Partner with global marketing to develop exclusive e-com offer, across product, service and other relevant categories.
- Partner with global marketing and creative teams to create content (video, imagery, copy, etc) to support the brand expression on all digital touchpoints.
- Set and track against global digital KPIs and digital goals, external metrics benchmarking, competitive research.
DIGITAL MARKETING
- 360-Digital Strategies: Create innovative, global 360-digital marketing strategies with content packages tailored for UD's edgy visual language, ITC's "before & after" clinical storytelling, and YTTP's eco-conscious, lifestyle-driven aesthetic.
- Strategic Campaigns: Oversee the digital roll-out of global "hallmark" campaigns (e.g., UD Naked franchise, ITC Confidence franchise, YTTP Superfood cleansers).
- Consumer Experience: Lead the implementation of the digital consumer journey, ensuring that YTTP's sustainability values, ITC's efficacy, and UD's creativity are woven into every digital touchpoint.
- Monitor digital landscape, proving timely and relevant news, trends, competitive analysis and best practices to drive new ideas for the brand.
MARKET RELATIONSHIP
- Market Guidance: Provide local markets with strategic guidelines and best practices to drive their local digital plans for the UD, ITC, and YTTP portfolio.
- Multi-Brand Roadmap: Work with Zone and Marketing teams to ensure all deadlines are met according to the synchronized roadmap for the three brands.
- P&L Optimization: Provide strategic guidelines to help local markets grow online sales and optimize profit performance across diverse business models.
CDMO RELATIONSHIP & DIGITAL TRANSFORMATION
- Strategic Representation: Serve as the lead DMI representative for Urban Decay, IT Cosmetics, and YTTP within the CDMO ecosystem, ensuring brand priorities are championed at the group level.
- Innovation Implementation: Drive the adoption of next-generation digital initiatives based on the CDMO roadmap, including SEO2GEO strategies and Generative AI for content automation and personalization.
- Network Excellence: Maintain high-touch collaborative relationships with the LUSA CDMO teams in New York and Global CDMO teams in Paris to ensure alignment and visibility.
- Best Practice Influence: Stay at the forefront of CDMO-led pilot programs; influence internal brand teams to adopt group best practices while providing feedback to CDMO to shape future enterprise tools.
Job Requirements:- 8-10+ years' experience in e-commerce and digital
- Experience in global (and China) digital / ecom landscape
- Proven knowledge of global cultural nuances as it relates to doing business in the international marketplace
- Thorough knowledge of the competitive landscape and ability to translate findings to positively impact business
- Thorough understanding of various business models and demonstrated success in implementing new business models to boost business
- Demonstrated experience in retail management or retail conceptual development
- Strong understanding or emerging technologies (AI, SEO2GEO) and their application in a retail environment.
- Demonstrated ability to build strong collaborative business partnerships and navigate global organizations across CDMO, Zone and Local Market teams.
- Demonstrated success in developing and leading an effective and high performing team
- Entrepreneurial spirit with excellent organizational and project management skills
- Exceptional presentation, written and verbal communication skills
- Proficient in Microsoft Office
- Bachelor's Degree in Business, Management, Marketing or related field of study
- Ability to travel up to 50% based on business needs
Salary Range: 147k-213k + bonus 
