Automotive General Sales Manager

Burlington Kia

$100K — $120K *
Manufacturing & Automotive
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Minimum five years of General Sales Manager (GSM) experience overseeing all variable operations of a dealership.
  • Proven success in building and training sales teams with high customer satisfaction index (CSI) scores and profitable results.
  • Strong expertise in driving showroom and online traffic through SEO, SEM, and traditional media.
  • Extensive experience leading a Business Development Center (BDC).
  • Technical proficiency in dealership management systems such as Dealertrack, vAuto, AutoMate, and Elead.
  • Experience in used vehicle purchasing and marketing and merchandising strategies.
  • Background in financial management and budgeting related to dealership operations.

Responsibilities

  • Coach the sales team on closing techniques and actively participate in training.
  • Lead showroom activities with extensive product knowledge.
  • Analyze customer satisfaction metrics to identify improvement areas.
  • Hire, motivate, and monitor the performance of sales and finance teams.
  • Conduct sales training meetings regularly for continuous improvement.
  • Mentor sales representatives on best practices for performance enhancement.
  • Oversee the development and execution of a CRM system for lead follow-up.
  • Establish and monitor delivery procedures to ensure client service and scheduling.

Benefits

  • 401(K) plan available for retirement savings.
  • Paid holidays to enjoy time off.
  • Paid vacation for work-life balance.
  • Health, dental, and vision insurance offered at group rates.
  • Basic life insurance provided for security.
  • Accident and critical illness insurance options available.
  • Opportunities for professional growth within the organization.
  • Competitive pay plans that reward performance.
Full Job Description
We are currently seeking an Automotive General Sales Manager to join our growing team.

What We Offer
  • 401(K)
  • Paid Holidays
  • Paid Vacation
  • Health, Dental and Vision insurance at group rates
  • Basic Life Insurance
  • Accident and Critical Illness insurance
  • Growth opportunities
  • Competitive pay plans

Responsibilities
  • Coach sales team on proper closing techniques through training and active participation, and lead profitability of your teams.
  • Lead all showroom activities and maintain an experienced level of product knowledge.
  • Ensure high Customer Satisfaction scores and analyze these metrics to isolate areas for improvement.
  • Hire, motivate, and monitor the performance of New and Used team, Internet Sales, Finance Managers and Service Drive Sales.
  • Conduct daily and weekly sales training meetings for Sales and Product Specialists.
  • Mentor new and experienced sales reps on standard methodologies for improving performance.
  • Ensure proper follow up of all prospective buyers by developing, implementing, and monitoring a CRM system.
  • Establish delivery procedures and monitor performance and execution.
  • Guarantee delivery includes an introduction to the service department and scheduling of the first service appointment.
  • Achieve forecasted goals and objectives for dealership and OEM sales, gross, and key expenses on a monthly and annual basis.

Qualifications
  • Minimum five years of GSM experience with responsibility for the entire variable operation of a successful dealership
  • Possess successful history of building and training a sales team, strong CSI scores and above average gross and net departmental profits
  • Strong background in building showroom and internet traffic, SEO and SEM, direct mail and other traditional media
  • Extensive background in leading a BDC department
  • Solid working knowledge of computers and systems. Dealertrack, vAuto, AutoMate, Elead knowledge preferred.
  • Some experience in Used Vehicle purchasing, merchandising and marketing
  • Successful background in financial/budgeting role.
  • Expertise in supervising the everyday efforts of desk managers and improving F/I income through mentorship and training
  • Possess an acceptable driving record and a valid driver's license.

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