Unity Technologies

Audience Insights Lead

Unity Technologies$139K — $209K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Effective communicator able to simplify technical data into business strategies
  • Proficient in brand research methodologies
  • Passionate about leveraging AI in research and analysis
  • Curious mindset dedicated to understanding audience needs
  • Experienced presenter capable of challenging senior leadership perspectives

Responsibilities

  • Lead the development of audience insight capabilities at Unity
  • Select and oversee external research partners and budget
  • Establish research methodology and standards
  • Manage Unity's perception tracking study and related metrics
  • Integrate research, product data, and social insights into cohesive findings
  • Create frameworks for tracking audience sentiment
  • Deliver insights and present strategic recommendations to senior leadership

Benefits

  • Comprehensive health, life, and disability insurance
  • Commute subsidy
  • Employee stock ownership plans
  • Competitive retirement and pension plans
  • Generous vacation and personal days
  • Support for new parents through leave and family programs
  • Office snacks and wellness initiatives
  • Global Employee Assistance programs
  • Training and development opportunities
  • Volunteering and donation matching programs
Full Job Description
The opportunity

Unity is searching for an Audience Insight Lead to build our audience insight capability from the ground up - turning research, product data, and social listening into the kind of clear, confident answers that change real business decisions. You will set the methodology, choose the research partners, and become the directional lead senior leaders turn to when they want to know what our audiences really think. If you love finding the story inside the data and collaborating with executives to tell that story, we want you to join us.
What you'll be doing
  • Responsible for leading Unity's audience insight capability end to end, including a continuous research program
  • Select and manage external research vendors, including ownership of the associated budget
  • Set the methodology and precision standards required before any research is commissioned
  • Own Unity's standing perception tracking study and the metrics we use to measure developer and customer goodwill, understanding of strategy, and internal trust
  • Bring together research, product usage data, and social listening into a single, coherent set of insights
  • Build the frameworks and measures Unity uses to track audience sentiment
  • Present findings and recommendations directly to senior leadership, including perspectives that challenge existing assumptions
What we're looking for
  • Effective written and verbal communication, with the ability to translate technical findings into clear business recommendations
  • Experience with brand and research methodology
  • Enthusiasm for using AI tools as a core part of your day-to-day analysis and workflow
  • An inquisitive, curious approach to understanding what people actually need to know
  • Comfort presenting insights and recommendations directly to senior leaders, including views that may challenge prevailing assumptions
You might also have
  • Experience commissioning or managing brand or perception tracking studies
  • Familiarity with social listening or community sentiment tools
  • Experience building a small team or mentoring others in a research or insights function


Base Salary Range: We determine the base salary range for this role based on your primary work location:

Zone A: $139,400 - $209,000 USD gross

Zone B: $157,500 - $236,300 USD gross

Zone C: $177,000 - $265,400 USD gross

This range reflects the anticipated base salary for this position. Beyond base salary, this role may be eligible for equity awards and participation in our company incentive plans (such as annual discretionary bonuses or sales commissions). The final offer amount will depend on several factors, including geographic location and the candidate's relevant experience, professional background, and skill set.

Benefits

At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance.

Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status.

While specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program

About Unity Technologies

Unity Technologies is a software company that provides a platform for creating and operating interactive, real-time 3D content. The company's platform is used by game developers, architects, automotive designers, filmmakers, and other creators to build and distribute interactive experiences. Unity Technologies was founded in 2004 and is headquartered in San Francisco, California. The company has offices in North America, Europe, and Asia.
Learn more about Unity Technologies
Size
4,000 employees
Industry
Founded
2004

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