Work Location:Toronto, Ontario, Canada
Hours:37.5
Line of Business:TD General
Pay Details:$81,600 - $115,200 CAD
TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.
As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.
Job Description:TD Asset Management (TDAM), a member of TD Bank Financial Group, is a leading global investment manager offering progressive investment solutions to both institutional and retail investors. For decades, the organization has established competitive market positions in active, quantitative, and passive portfolio management. As of March 31, 2026, TDAM and its affiliates manage over $500 billion in assets on behalf of pension, insurance, endowment/foundation, and corporate clients, as well as high-net worth clients and retail mutual funds.
In attaining this client commitment, TDAM has built one of Canada's largest and most respected investment management and research teams with more than 220 Portfolio Managers, Associate Portfolio Managers, Traders and Analysts.
Reporting to the Senior Manager, Content Marketing, the Associate is responsible for collecting, validating and analyzing data from multiple platforms to provide regular audience engagement updates to executives and senior management. The Associate will also report on campaign and content marketing performance, develop insights, and make actionable recommendations to help improve TDAM's content strategy and support business objectives. The ideal candidate is a self-starter with a curious, analytical mindset and the ability to use data to identify marketing trends, gaps, opportunities and areas for optimization.
Accountabilities:
- Develop, maintain, evaluate and present monthly dashboards and performance scorecards for core content marketing metrics
- Provide guidance to business partners on content effectiveness, including insights into which topics and formats resonate best with key audiences
- Define, track and report on KPIs, benchmarks and performance trends aligned to content marketing objectives
- Analyze investor, sales, campaign and audience engagement data to identify content gaps, emerging trends and optimization opportunities
- Track, validate and interpret content metrics across website traffic, email marketing, social media, campaign performance, CRM and sales enablement channels
- Translate data into clear, concise insights and recommendations for senior stakeholders and cross-functional partners
- Complete ad hoc research, analysis and reporting requests to support content marketing, sales and business strategy teams
Requirements:
- 5+ years of experience in data analytics, marketing analytics, business intelligence or a related reporting function
- Strong analytical skills with demonstrated ability to collect, validate, analyze and interpret data from multiple sources
- Experience building, maintaining and improving dashboards, reports and performance scorecards using tools such as Tableau, Adobe Analytics, Power BI, Salesforce, Pardot or similar platforms
- Ability to translate complex data into clear, actionable insights and recommendations for business partners and senior stakeholders
- Understanding of campaign, digital, web, email, social media, CRM and/or sales performance metrics
- Strong data quality mindset, with attention to accuracy, consistency, source validation and performance measurement discipline
- Self-starter with a hands-on approach and a demonstrated ability to show initiative and resourcefulness
- Adaptable and flexible, with the ability to manage multiple priorities in a fast-paced production environment
- Creative thinker and problem solver with curiosity to identify trends, gaps and opportunities through data
- Exceptional attention to detail
- Strong written and verbal communication skills, with the ability to present insights clearly and confidently
- Sound understanding of financial markets, investment products and sales channels, or demonstrated ability to quickly learn complex business subject matter
- Collaborative team player who can work effectively with marketing, sales, analytics and business partners
Nice to haves:
- Advanced Excel skills; experience with data modelling or reporting automation would be considered an asset
- Experience with Adobe Analytics, Power BI, Salesforce, Tableau, Pardot or similar marketing analytics, CRM or business intelligence platforms
- Knowledge of TDAM's various sales distribution channels (retail and institutional)
- Desire to learn, test and recommend new tools, platforms and reporting approaches
- Bachelor's degree in business, statistics, mathematics, computer science, marketing analytics or a related field
