Job Description

The Opportunity:
Monster High is the #3 global doll property, with a passionate fanbase that spans kids, collectors, and alt-culture enthusiasts. We're looking for a hands-on, strategic product marketer to join the Monster High Global Brand Team as an Associate Toy Marketing Manager.

In this role, you'll work in close partnership with the Toy Marketing Manager to drive the Monster High toy business, owning end-to-end toy portfolio strategy and product development pipeline. You'll collaborate with cross-functional partners across Design, Packaging, Development, Finance, Brand Strategy, and regional commercial teams to bring Monster High products to life.

What Your Impact Will Be:

• Develop toy strategy by segment (core, premium, kid, adult collector, , etc.) and by channel.
• Own end-to-end product development, from early concept through launch readiness, collaborating closely with Design, Packaging, Development, and manufacturing partners.
• Manage toy pricing architecture and competitive positioning across the portfolio.
• Partner with leadership to build 3-5 year toy product roadmaps that balance innovation with refresh cycles.
• Lead consumer and competitive insights to inform product positioning, feature sets, pricing tiers, and differentiation strategy.
• Own business performance metrics including revenue, margin, SKU productivity, POS, etc.
• Coordinate with regional commercial teams to align on and gain buy-in to global product strategies.
• Prepare and deliver clear, strategic presentations to large, senior and cross-functional audiences
• Lead global business reporting, analysis, and ongoing communication with regional teams and lines of business

Qualifications

What We're Looking For:

• 5+ years (3 years with MBA) experience in product marketing, brand marketing (on brand or agency side), franchise management/marketing, or a related discipline.
• MBA preferred but not required with the right experience.
• Background in CPG or toy, ideally with exposure to retail buyer dynamics and mass/specialty/e-commerce distribution.
• Track record of building strong cross-functional relationships and navigating complex, matrixed organizations with multiple functions and stakeholders; experience partnering with Design, R&D, and manufacturing.
• Ability to define toy segments, pricing ladders, and innovation cycles to build a clear product strategy and roadmap.
• Thorough understanding of marketing mix and KPIs.
• Strong quantitative and financial skills, including forecasting, pricing strategy, SKU productivity, and POS analysis.
• Comfort with P&L management at the brand or category level
• Ability to synthesize data and consumer insights into clear, actionable recommendations
• Strong ability to manage complex product development timelines
• Excellent communication and storytelling skills - able to influence and present confidently to senior leadership and large audiences
• Highly organized, detail-oriented, and independently motivated with strong follow-through.
• Proficiency in PowerPoint, Excel, Outlook, and Word

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Additional Information

Don't meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Videos to watch:
The Culture at Mattel
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Videos To Watch
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