Job Description:About the RoleWe are seeking a data-driven, creative, and results-oriented Associate Manager, Growth Marketing, WSJ to lead campaigns that drive subscriber growth across digital channels. This role will oversee full-funnel acquisition strategies — from awareness to conversion — ensuring efficiency, scalability, and measurable ROI. The ideal candidate has a strong grasp of digital marketing, analytics, and lifecycle optimization, and thrives in a fast-paced, test-and-learn environment. You will report to the Senior Manager, Growth Marketing, WSJ.
You will work on-site in our midtown Manhattan office 3 days each week. (Tuesday through Thursday).
You Will:- Execute acquisition strategies to grow the subscriber base owned channels (e.g., Paywall, Shop Pages, site placements, email).
- Collaborate with analytics and finance to forecast subscriber growth and track key metrics such as conversion rate and LTV.
- Prepare performance reports and share actionable insights with senior leadership to guide forecasting and strategic decisions.
- Manage relationships with internal stakeholders (eg. Subscription Strategy, Marketing Ops, Product, Audience) including pricing strategy, campaign setup and ongoing optimization.
- Conduct A/B and multivariate testing across landing pages and audience segments.
You Have:- 5+ years of experience in performance or acquisition marketing, ideally within a subscription or DTC business model.
- Bachelor's degree in Marketing, Business, Communications, or a related field or equivalent experience preferred.
- Experience with web analytics and data visualization tools (GA4, Adobe, Looker, Tableau, etc.).
- Proven ability to analyze data, identify insights, and make strategic decisions.
- Strong project management and cross-functional collaboration skills.
- Excellent written and verbal communication abilities.
- Experience with subscription or membership-based products is highly desirable.
Our Benefits- Comprehensive Healthcare Plans
- Paid Time Off
- Retirement Plans
- Comprehensive Medical, Dental and Vision Insurance Plans
- Education Benefits
- Paid Maternity and Paternity Leave
- Family Care Benefits
- Commuter Transit Program
- Subscription Discounts
- Employee Referral Program
Learn more about all our
Business Area:
Dow Jones - Marketing
Job Category:
Marketing & Product Management
Union Status:
Union role
Base Pay Range: $90,000 - $110,000
We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.
For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.
For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.
