Summary

The Associate Manager, eCommerce role is a critical position in our core DTC and emerging channels business. This is an ownership role centered on management and execution toward commercial goals. You'll own day-to-day site management, digital merchandising, and campaign execution while serving as the cross-functional connective tissue between Marketing, Creative, Product, and Engineering. This role is for someone who thrives in the details, keeps a commercial calendar moving without dropping balls, is inherently curious, and can turn data into a clear story. The ideal candidate is a strategic thinker who's also comfortable rolling up their sleeves in platforms and tools, with strong project management, analytical, and creative judgment skills.

Responsibilities

Digital Merchandising & Site Management
• Execute day-to-day site merchandising and management to drive discoverability and conversion: PDPs, collection pages, homepage, navigation, content modules, and upsell/cross-sell placements across multiple customer segments.
• Own site accuracy: manage culinary team updates, ensure content reflects current assortment and promotions, and proactively flag discrepancies.
• Support new product launches and seasonal promotions in Shopify: PDP setup, bundling configuration, and module updates.
• Maintain brand, copy, and design standards across all on-site touchpoints, and ensure freshness and consistency.
• Partner with Customer Service, Digital Product, and Engineering to prioritize site enhancements and resolve issues quickly.

Campaign Strategy & Execution
• Own on-site strategy and briefs for full-funnel site updates across launches, promotions, campaigns, and GTM initiatives.
• Ensure cross-channel alignment across Paid, Lifecycle, Brand, and Culinary so the site reflects what's going out in the market.
• Partner with Marketing and Creative to brief ecommerce campaigns and on-site activations; coordinate handoffs clearly and proactively.

Data & Insights
• Own weekly ecommerce recaps and regular business reviews, delivering insight-forward analysis that surfaces the "so what" and clear next steps, not just data pulls.
• Track and report on core KPIs (CVR, traffic, AOV, UPT, LTV, sell-through) with context and recommended actions.
• Analyze site and product performance (including heatmaps, reviews, and customer feedback) to proactively identify optimization opportunities.

CRO & A/B Testing
• Support ongoing CRO and A/B testing initiatives in partnership with Digital Product and Data, including hypothesis input, test QA, and results reporting.
• Candidates with strong CRO backgrounds may take on roadmap ownership and prioritization, but this is an upside opportunity, not a baseline requirement.

SEO Agency Management [ST1.1]
• Manage the SEO agency day-to-day: ensure the content calendar is executed on time, deliverables meet Daily Harvest's brand and quality standards, and agency is meeting performance expectations.
• QA blog and content outputs for regulatory accuracy, nutritional claims, and tone of voice before publication.
• Report on organic traffic and conversion performance as part of the regular ecommerce business review cadence.

Requirements

• 4+ years of ecommerce experience at a DTC consumer brand or agency, with strong hands-on site management and digital merchandising chops.
• Proficiency with Shopify - hands-on platform experience is required.
• You translate data into insight, not just reports. You know what the numbers mean, why they moved, and what to do about it.
• Exceptionally detail-oriented: you catch the off-brand module, the unverified claim, the PDP that wasn't updated before the campaign launched.
• Strong project management skills: comfortable juggling multiple workstreams in a fast-paced, deadline-driven environment.
• Collaborative by nature - you know how to work across Marketing, Creative, Product, and Engineering without losing momentum.
• SEO agency management and/or CRO experience is a plus.

The salary range for this full-time position is $82,500.00 - $115,000.00, + bonus + equity + benefits. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Chobani provides a comprehensive benefits package, including medical, dental, vision coverage, disability insurance, health savings account, flexible spending accounts, and tuition reimbursement. To help save for the future, all employees are eligible for a 401k match of 100% on up to 5% of eligible pay. To support growing families, we provide fertility and childcare assistance, and 12 weeks of parental leave at full pay after six months of continuous employment. In addition, we provide wellness resources which include an employee assistance program, fitness discounts, a wellness reimbursement, on-site gym access (certain locations) and a monthly wellness newsletter to connect you with resources and timely information. We offer various types of paid time of including: 120 hours of paid time off, 11 holidays, and paid volunteer time off.