The Content Strategy Lead is accountable for defining and evolving Avanade's content strategy for the new SME&C business unit to ensure we tell a clear, consistent, and compelling story to our priority audiences. This role sits at the intersection of
strategy, storytelling, marketing, and sales enablement-translating enterprise priorities and growth strategies into content that drives understanding, engagement, and action.
The role ensures content is
audience-led, outcome-focused, and scalable, supporting Avanade's growth ambitions across markets, industries, and solutions.
Content strategy & direction- Define and maintain a clear content strategy aligned to Avanade SME&C's strategy, growth priorities, and broader brand narrative.
- Translate complex strategies, offerings, and data into simple, compelling content frameworks and storylines.
- Establish content principles, standards, and guidance to ensure consistency of voice, tone, and message across the business.
- Agree our key metrics and create an environment for regular progress updates with both data & stories
Audience-led storytelling - Identify priority audiences (clients, sellers, partners, employees) and shape content approaches tailored to their needs and decision points.
- Curate and develop core narratives that connect strategy, value propositions, client outcomes, and proof points.
- Ensure content supports the full lifecycle-from awareness and engagement through to sales enablement and advocacy.
Execution enablement - Partner closely across SME&C as well as with Marketing, Sales, Growth Office, and Portfolio leaders to turn strategy into high-impact content assets.
- Guide creative and production teams with clear briefs, story arcs, and success measures.
- Oversee the evolution of reusable, modular content systems that scale globally and can be adapted locally.
Governance & quality - Establish governance for content creation, review, reuse, and retirement to avoid duplication and inconsistency.
- Act as a quality bar for strategic content-ensuring it is on-brand, audience-relevant, and commercially effective.
- Support prioritisation decisions on where content investment will have the greatest impact.
Measurement & continuous improvement - Define success measures for strategic content and use insights to continuously improve effectiveness.
- Gather feedback from sellers, leaders, and stakeholders to refine narratives and formats.
- Explore how AI and modern tools can improve content quality, speed, and scale.
Stakeholders - Work closely with senior leaders across the SME&C business unit, Growth Office, Marketing, Sales, HR, and Practices.
- Operate comfortably in a matrixed, global environment-aligning multiple stakeholders across our regions & Areas without direct authority.
- Influence through clarity of thinking, strong storytelling, data, and pragmatic execution.
- Ability to coach and guide more just content writer(s) as a direct report and across the organization.
Skills & experience - Proven experience in content strategy, brand storytelling, or strategic communications in a B2B environment.
- Strong ability to simplify complex ideas and translate strategy into compelling narratives.
- Experience working closely with senior stakeholders and cross-functional teams.
- Strong written and verbal communication skills, with an eye for structure and clarity.
- Experience shaping content frameworks, playbooks, or enablement assets at scale.
- Comfort working in fast-moving, ambiguous environments and leading through influence.
- Familiarity with technology, professional services, or partner ecosystems is an advantage.
Personal attributes - Strategic thinker with a strong execution mindset
- Naturally audience-focused and outcome-driven
- Confident, credible communicator with good executive presence
- Collaborative, pragmatic, and comfortable navigating complexity
- Curious and continuously looking for better ways to tell the story
KPIs - Overall revenue growth of Avanade's SME&C business unit
- Sales growth of Avanade's SME&C business unit
- Audience engagement growth within the SMEC client segment
- Internal employee feedback improving regarding the understanding of Avanade's SME&C business unit and the role it plays in the corporate strategy
Compensation for roles at Avanade varies depending on a wide array of factors including but not limited to role, skill set and level of experience. In compliance with local law, Avanade is disclosing a reasonable range of compensation for the role and information on benefits offered is here. The range of starting pay for this role is $147,000 - $170,000.
