Associate Director, US Fertility HCP Marketing

Merck Group • $139K — $209K *
Boston, MA 02115In-Person
Pharmaceuticals & Biotech
5 - 7 years of experience
1 month ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree required; advanced degree (MBA, PharmD, MD, or equivalent) preferred.
  • 5+ years in product management, marketing, or related roles within healthcare/biotech/pharma.
  • Proven experience with launching HCP-facing products and managing portfolio products.
  • Strong project, portfolio, and vendor management skills.
  • Excellence in written, verbal communication, and storytelling.

Responsibilities

  • Define product strategy and lifecycle plans for fertility portfolio offerings.
  • Lead agency partnerships for developing launch materials and marketing assets.
  • Execute media strategies targeting HCP audiences to drive engagement.
  • Translate clinical data into compelling product messaging for HCP workflows.
  • Manage product backlog, prioritize campaigns, and ensure high-quality delivery.
  • Coordinate cross-functional launch plans and ongoing marketing initiatives.
  • Monitor product KPIs and optimize based on data insights.

Benefits

  • Health insurance
  • Paid time off (PTO)
  • Retirement contributions
  • Additional perks as offered by the Company.
Full Job Description
Your Role:

We are seeking a dynamic Associate Director of Marketing to join our US Fertility Marketing Team. This role will primarily develop and execute healthcare professional (HCP) marketing strategies for the fertility portfolio products and for the potential launch product in the fertility business. This individual will lead agency partners and cross-functional teams (marketing, medical affairs, regulatory, data/analytics, digital, and sales) to deliver compelling HCP-focused marketing programs and media strategies and ensure successful pull-thru of these programs in the field.

This job description is intended to provide a general overview of the role and is not an exhaustive list of all responsibilities and duties associated with the position.

Key Responsibilities:
  • Define product strategy and lifecycle plans for both new launch products and existing Fertility portfolio offerings.
  • Lead agency partnerships to develop launch materials, product communications, and ongoing HCP marketing assets with scientific accuracy and regulatory compliance.
  • Develop and execute media strategies targeting HCP audiences (medical journals, congress activities, digital media, owned channels) to drive reach, engagement, and adoption.
  • Translate clinical data and market insights into differentiated product value propositions, messaging, and positioning for HCPs and practice workflows.
  • Manage the product backlog and prioritize features, campaigns, and media tactics; write user stories and ensure timely, high-quality delivery.
  • Coordinate cross-functional launch plans and ongoing marketing programs with medical affairs, market access, digital, and sales enablement.
  • Define and monitor product KPIs (adoption, usage, engagement, physician feedback, payer/reimbursement impact, media reach/recall) and drive data-informed optimization.
  • Ensure regulatory/compliance adherence for all promotional and medical communications and maintain ethical standards.
  • Influence portfolio prioritization, resource allocation, and media investments based on market feedback, competitive intelligence, and stakeholder input.
  • Manage budgets, vendor/agency engagements, and timelines; oversee contract deliverables and performance.
  • Support the preparation of internal and external presentations, ensuring messaging is clear and aligned with brand objectives.


Who You Are

Minimum Qualifications:
  • Bachelor's degree required; advanced degree (MBA, PharmD, MD, or equivalent) preferred.
  • 5+ years in product management, marketing, or related roles within healthcare/biotech/pharma
  • Role requires up to 30% travel


Preferred Qualifications:
  • Proven experience with launching HCP-facing products and managing portfolio products, leading cross-functional initiatives and external agencies; no direct reports required.
  • Strong project, portfolio, and vendor management skills; ability to align diverse teams toward common goals.
  • Excellent written and verbal communication, presentation, and storytelling abilities.
  • Data-driven mindset with ability to translate insights into actionable roadmaps and media plans.
  • Knowledge of regulatory/compliance frameworks affecting medical communications, digital marketing, and medical publishing.
  • Experience developing and executing media strategies for HCP audiences (digital, print, events) is highly desirable.
  • Strong organizational skills and attention to detail.
  • Proficiency in Microsoft PowerPoint and Excel; familiarity with marketing tools is a plus.
  • Ability to work collaboratively in a fast-paced environment.
  • Ability to communicate openly and share information to foster trust while encouraging constructive debate, making informed decisions, and ensuring shared commitment to outcomes.
  • Demonstrated willingness to take risks and stand up for what is right while prioritizing the needs and experiences of customers and patients in all decisions.
  • Commitment to setting and reaching ambitious goals and setting high standards while acting in the best interest of the company and taking initiative to drive results.
  • Uphold ethical standards and being honest in all interactions.
  • Ability to streamline processes to focus on what matters and creates impact and acting quickly to adapt to changes.
  • Demonstrated ability to embrace new ideas, challenge the status quo, and seek innovative solutions while valuing diverse perspectives and treating others with respect and dignity.


Pay Range for this position: $139,400 - 209,200
The offer range represents the anticipated low and high end of the base pay compensation for this position. The actual compensation offered will be determined by factors such as location, level of experience, education, skills, and other job-related factors. Position may be eligible for sales or performance-based bonuses. Benefits offered by the Company include health insurance, paid time off (PTO), retirement contributions, and other prequisites. For more information click here.

About Merck Group

Merck Group Careers

There has never been a more opportune time to join Merck Group, a leading science and technology company in healthcare, life science, and performance materials. Merck Group offers a plethora of job opportunities that cater to a variety of skills and professional aspirations, making it an ideal environment for both seasoned experts and those at the start of their career journey.

Work You’ll Do

At Merck Group, every team member contributes to breakthrough innovations in healthcare, life sciences, and electronics. The company's commitment to diversity and innovation fuels its leadership in various sectors, driving growth and transformation globally. Merck Group’s career paths are diverse, offering positions that challenge individuals to use their skills in new ways every day, supported by robust training programs and development opportunities.

Explore Job Opportunities and Growth

Merck Group is not just about jobs; it's about building a career. With a vast array of positions, from research and development to marketing and sales, the company is keen on hiring and nurturing talent to lead industry transformation. Merck Group’s dedication to professional growth is evident in its comprehensive benefits package and performance management processes that aim to maximize individual potential.

Internship Programs

Starting with an internship at Merck Group can be a pivotal step in securing a prosperous career. Interns gain invaluable industry experience, working alongside seasoned professionals and engaging in projects that offer real-world applications of their studies. Internships often lead to full-time employment opportunities, providing a seamless transition from education to professional employment.

Inclusive Culture and Leadership

Merck Group is proud of its inclusive culture that embraces diversity and fosters an environment where all employees can thrive. The company’s leadership is committed to creating a workplace where diverse ideas lead to innovative outcomes. Merck Group also offers diversity training to ensure all team members are equipped to contribute to the company’s inclusive goals.

Networking and Professional Development

Employees at Merck Group are encouraged to engage in networking and professional development activities that enhance their career trajectories. The company hosts various networking events, workshops, and seminars that are designed to hone skills and foster connections within the industry. Leadership development programs are also a cornerstone, preparing employees for future roles of increased responsibility.

Stay Connected with Merck Group Careers

Interested candidates can explore open positions that match their skills and interests through the Merck Group careers page. The company values curious, creative, and solution-driven team players who are eager to make an impact.

Keep Up to Date

Stay informed with career tips, insider perspectives, and industry-leading insights from Merck Group professionals. These resources are invaluable for those looking to advance their careers and stay ahead in a competitive job market.

Job Alert Emails

Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences from Merck Group. Discover the exciting and rewarding career opportunities that await.

SEARCH MERCK GROUP JOBS

READ CAREERS BLOG

Merck Group is continuously looking for individuals who are ready to drive innovation and lead in the global marketplace. Whether through full-time positions, internships, or leadership roles, Merck Group offers a career path filled with opportunities for growth, learning, and leadership.
Learn more about Merck Group
Industry
Pharmaceuticals & Biotech
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Merck Group

More Pharmaceuticals & Biotech Jobs

Find similar Associate Director, US Fertility HCP Marketing jobs:

NationwideBoston, MA