Saatchi & Saatchi

Associate Director, Programmatic

Saatchi & Saatchi • $97K — $155K *
New York, NY 10025In-Person
Media
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5+ years of progressive experience in programmatic media, with 2+ years in leadership roles.
  • Experience in mentoring and onboarding direct reports is strongly preferred.
  • Proven ability to design strategic media plans aligned with client goals.
  • Strong analytical skills for data interpretation and actionable insights.
  • Hands-on experience with DSP platforms (The Trade Desk, DV360, etc.) and familiarity with DMPs.
  • Understanding of privacy trends (Privacy Sandbox, consented measurement).
  • Experience with measurement tools (CM360, GA4) and reporting platforms (Looker/Tableau).

Responsibilities

  • Oversee execution of programmatic campaigns across various platforms to meet client KPIs.
  • Communicate digital strategies and tactical rationales to clients and teams.
  • Maintain strong relationships with clients through proactive insights and communication.
  • Contribute to strategic discussions and share insights on trends and platform updates.
  • Partner with analytics to identify optimization opportunities based on campaign data.
  • Advocate for best practices in programmatic advertising and educate clients on technologies.
  • Collaborate with media partners for accurate platform implementation and new feature usage.

Benefits

  • Comprehensive health insurance coverage including dental and vision.
  • 401(k) retirement plan with company match.
  • Paid time off (PTO) and a holiday schedule.
  • Opportunities for professional development and ongoing training.
  • Flexible work arrangements including remote options.
Full Job Description
Overview

What You'll Do:
The Associate Director, Programmatic is a hands-on leader responsible for guiding a team in the execution and optimization of programmatic campaigns. This role combines tactical expertise with strategic thinking, ensuring client objectives are met while fostering innovation and continuous improvement. You will serve as a trusted partner to clients and internal teams, contributing to thought leadership and driving operational excellence at the account level.

Responsibilities

  • Oversee programmatic campaign execution across DSP/DMP platforms, ensuring alignment with client KPIs.


  • Communicate digital strategies and rationale for tactical approaches to clients and internal teams.


  • Maintain strong client relationships through proactive communication and performance insights.


  • Contribute to strategic POVs and innovation discussions; share emerging trends and platform updates.


  • Partner with analytics to interpret campaign data, identify optimization opportunities, and inform future planning.


  • Advocate for programmatic best practices and educate clients on evolving technologies and privacy standards.


  • Collaborate with media partners to ensure accurate platform implementation and leverage new features.


  • Collaborate with internal teams to problem solve, resolve campaign issues, decipher budget discrepancies, and complete necessary client deliverables


  • Support cross-channel integration across display, video, mobile, and social formats for cohesive strategies.


  • Implement operational best practices and quality assurance processes to ensure efficiency and accuracy.


  • Prepare and deliver client presentations showcasing campaign performance and actionable recommendations. Provide feedback to junior team members during report and insight development.


  • Coach and mentor the team, providing guidance on optimization strategies, pacing adjustments, and client communication.


  • Leverage AI-based tools to enhance Programmatic Activation efficiency and campaign performance.


Qualifications

  • 5+ years of progressive experience in programmatic media, including 2+ years in leadership roles.


  • Experience mentoring, teaching, training, and onboarding direct reports strongly preferred.


  • Experience with standardizing processes across teams


  • Proven ability to design and execute strategic media plans aligned with client KPIs and business goals.


  • Strong analytical skills with ability to interpret data and provide actionable insights.


  • Hands-on experience with DSP platforms (e.g., The Trade Desk, DV360, Yahoo DSP, Amazon DSP) and familiarity with DMPs.


  • Strong understanding of privacy & identity trends (Privacy Sandbox, clean rooms, consented measurement). IAB Tech Lab


  • Experience with measurement tools (CM360, GA4), reporting platforms (Looker/Tableau)


  • Strong understanding of programmatic metrics, optimization strategies, and attribution Modeling frameworks.


  • Familiarity with ad verification tools (IAS, DoubleVerify) and brand safety protocols.


  • Excellent client & partner communication - able to present performance, explain technical choices and recommend strategy.


  • Cross-team collaboration: Ability to navigate/troubleshoot issues and communicate effectively across disciplines - communication within the client portfolio (i.e. working with Strategy, Solution Architects, Billing teams)


  • Strong troubleshooting, QA discipline, and project management skills.


  • Strong client-facing experience and ability to manage issues effectively.


  • Resourceful, curious, and motivated with a passion for innovation and continuous learning.


  • Proficiency in Microsoft Office Suite; advanced Excel skills preferred.


  • Familiarity with digital workflow tools inclusive of leveraging traffic sheets, creative rotations, Prisma, billing, etc.

About Saatchi & Saatchi

Saatchi & Saatchi is a global advertising agency headquartered in New York City. The company was founded in London in 1970 by brothers Maurice and Charles Saatchi and is now part of the Publicis Groupe, a French multinational advertising and public relations company. Saatchi & Saatchi has over 6,000 employees in 114 countries and provides a range of advertising and marketing services to clients in various industries, including automotive, consumer goods, financial services, and telecommunications. The company is known for its creative and innovative advertising campaigns, including the iconic 'Nothing is Impossible' campaign for Toyota. Saatchi & Saatchi has won numerous awards for its work, including Cannes Lions, Clios, and Effies.
Learn more about Saatchi & Saatchi
Size
6,000 employees
Industry
Media
* Ladders Estimates

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