Tyson Foods

Associate Director Product Renovation Strategy

Tyson Foods$110K — $130K *
Food & Beverages
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Marketing, Psychology, Marketing Research, Sensory/Consumer Science or related field required; MBA or advanced degrees preferred.
  • 10+ years relevant experience; 8+ years with a Master's degree; 6+ years with a Ph.D.; or 18+ years in lieu of a degree.
  • Minimum 2 years of people leadership experience required.
  • Experience with frozen, refrigerated, and shelf-stable food products essential.
  • Familiarity with claims research, drivers of liking, and integrated consumer research methodologies preferred.

Responsibilities

  • Lead consumer-driven renovation strategy and performance tracking across product categories.
  • Develop integrated product assessments by synthesizing consumer feedback and product performance data.
  • Identify and prioritize product renovations to enhance market competitiveness.
  • Collaborate with cross-functional teams to direct renovation investments and portfolio strategy.
  • Present actionable recommendations to senior leadership based on strategic insights.
  • Advocate for consumer-first approaches in product development processes.
  • Mentor and develop team members to enhance capabilities in consumer-focused strategies.

Benefits

  • Relocation support may be provided for qualifying candidates.
  • Opportunity to lead impactful consumer-driven initiatives.
  • Engagement with cross-functional teams within a prominent food brand.
  • Direct involvement in strategic decision-making at the leadership level.
Full Job Description
Job Details:

The Associate Director of Product Renovation Strategy leads consumer-driven product renovation and product performance strategies across Tyson's portfolio. This role translates consumer, market, competitive, and product insights into actionable business strategies that strengthen brand performance, drive consumer preference, and unlock growth opportunities. The position serves as a strategic partner to R&D, Sensory, Marketing, Analytics, Consumer Insights, and Business Unit leadership to identify where renovation investments can create the greatest impact for consumers and the business.

Location: Springdale, Arkansas (Greater Northwest Arkansas). Relocation support may be provided for candidates who qualify under the Tyson Relocation Policy.

Responsibilities:
  • Lead consumer-led renovation strategy and flagship product performance tracking across brands and categories that strengthen brand competitiveness.
  • Build integrated product performance assessments by connecting consumer benchmarking, consumer online ratings and reviews, social listening, health app data, consumer complaints, and analytics product performance to guide strategic renovation decisions.
  • Identify product renovations to grow and improve market position.
  • Partner with R&D, Marketing, Consumer Insights, Analytics, Culinary, Packaging, and Quality teams to prioritize investments and influence portfolio decisions.
  • Present strategic recommendations and business cases to senior leadership teams.
  • Champion consumer-first decision making throughout the product development and renovation process.
  • Mentor team members and strengthen organizational capability in consumer-focused product strategy.


Education & Work Experience

EDUCATION: Bachelor's Degree in Marketing, Psychology, Marketing Research, Sensory/Consumer Science or related field required. MBA, M.S., Ph.D., or relevant professional certification preferred.

EXPERIENCE: 10+ years relevant experience with a Bachelor's degree, 8+ years with a Master's degree, 6+ years with a Ph.D., or 18+ years in lieu of a degree. Minimum 2 years of people leadership experience required. Experience with frozen, refrigerated and shelf-stable food products required. Prior experience with Consumer need states, Claims research, Drivers of Liking, IHUTs, competitive intelligence, and integrated quantitative and qualitative research preferred.

Supervisory & Travel

Responsible for direct people leadership (1-5 direct reports), coaching, performance management, and talent development. Travel up to 25%.

Skills Needed

Consumer & Business Strategy (Consumer-led renovation strategy, brand positioning, competitive differentiation, portfolio strategy, business acumen and P&L awareness)

Consumer & Product Insights (Consumer need states, claims research, category drivers of liking, qualitative and quantitative research, IHUTs, competitive intelligence, trend identification, opportunity mapping)

Execution Excellence (Proactive execution, ownership with urgency, strategic project leadership, prioritization, cross-functional influence)

Leadership & Enterprise Capability (Executive communication, strategic thinking, change leadership, talent development, problem solving, decision making)

Relocation Assistance Eligible:
Yes

Work Shift:
1ST SHIFT (United States of America)

Certain roles at Tyson require background checks. If you are offered a position that requires a background check you will be provided additional documentation to complete once an offer has been extended.

Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.

The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation.

About Tyson Foods

Tyson Foods scientifically formulated feed, and technical assistance on subjects like sustainable farming practices and animal welfare. They serve hash browns stuffed with ham and cheese, sausage simple scrambles, bacon simple scrambles, formed pork sausage patties, sausage and egg pancake sandwich with maple syrup, wrapped whole grain apple cinnamon pancake, and more.

Tyson Foods Careers

Joining Tyson Foods means becoming part of one of the world’s leading food companies, renowned for its commitment to sustainability, innovation, and quality. At Tyson Foods, we offer unparalleled job opportunities that empower you to grow both personally and professionally. Work You’ll Do At Tyson Foods, you’ll contribute to a team that values leadership, diversity, and innovation. Our commitment to these principles makes us a top choice for professionals looking to make a significant impact in the food industry. Whether you’re involved in operations, marketing, research, or any of our other departments, your work will help us continue to feed the world in the most efficient and sustainable ways possible. Join our dynamic team and help us transform the industry through cutting-edge innovation and a commitment to excellence that’s second to none. Career Growth and Development Tyson Foods is dedicated to the professional growth of our employees. We offer a variety of leadership and diversity training programs designed to enhance your skills and advance your career. With Tyson, your career trajectory is limitless, supported by development opportunities that ensure you’re always moving forward. Internship Programs Kickstart your career with a Tyson Foods internship. Our internships provide invaluable workplace experience, offering a glimpse into the culture and operations of a global leader. Interns at Tyson Foods work on real projects, learn from industry leaders, and gain the skills necessary for a successful career in the food industry. Benefits of Working at Tyson Foods Choose a career with Tyson Foods and enjoy a comprehensive benefits package that includes health, life, and dental insurance, employee assistance programs, and more. We believe in nurturing our team not only professionally but also personally. Inclusive Culture At Tyson Foods, we pride ourselves on fostering an inclusive culture where every team member feels valued. We believe that diversity fuels innovation and we strive to create a workplace where all employees can thrive. Join Our Team Explore the job opportunities at Tyson Foods today. Search open positions that match your skills and interests. We are continuously hiring and looking for new team members who are passionate, curious, and driven to excel. Stay Connected Keep up to date with the latest at Tyson Foods by following our careers blog. Gain insider perspectives and industry-leading insights that can help you in your job search and beyond. Networking and Professional Opportunities At Tyson Foods, networking and professional development are part of our DNA. Connect with leaders and peers within the company through various networking events and platforms. Enhance your resume, prepare for your next interview, and build relationships that could shape the future of your career. Job Alert Emails Personalize your subscription to receive job alerts and the latest news tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Tyson Foods. Join Tyson Foods and be part of a company that’s leading the way in the food industry through innovation, leadership, and a commitment to diversity and sustainability. Your future starts here!
Learn more about Tyson Foods
Size
137,000 employees
Market Cap
$22 billion
Industry
Net Income
$1.9 billion
Founded
1935
5 Year Trend
+6.8%
Revenue
$42.8 billion
NASDAQ

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