Lead a team to develop Customer Relationship Management (CRM) programs. Identify base opportunities and profitability strategies to drive revenue/margin growth and Gig steps ups while maintaining healthy churn and lines in service (30%). Lead the team in formulating strategies, carrying them through business case development, senior executive alignment, execution and beyond to retrospective, post-offer analysis, ensuring a positive customer experience and business outcome (30%). Integrate the roadmap into a communication plan to show how each initiative is aligned to the business revenue targets and the critical area of focus (5%). Present strategy to SVPs, VPs and directors within the organization and align resources and cross functional support to execute on the plan of record (5%). Understand consumer behavior within the home and mobile industry, and how competitive actions influence the marketing landscape and our ability to meet our objectives from a growth and retention perspective; use broad industry perspective to interpret competitive information, draw intelligent conclusions, provide assessments at the strategic and tactical level, and formulate promo recommendations on proactive and/or reactive actions; and utilize experience and business knowledge to develop annual marketing plans, and guide strategy and execution of key marketing programs (10%). Analyze performance across a variety of metrics, such as KPIs, LNP, Segmentation, and Propensity, to uncover new opportunities for growth and revenue; and work cross functionally with stakeholders in Sales, Operations, Marketing, IT, Operations, and Finance to build and complete business cases and operational plans (5%). Use data to identify the best ways to target consumers and oversee predictive analytics to support business decisions in marketing, and develop reports that highlight consumer trends, key competitors, and emerging technologies; conduct data analysis and business modeling to test business hypotheses, utilizing strategy and analytical frameworks, evaluating product and service offerings, analyzing customer segments, regression, forecasting, product segmentation, consumer targeting, predictive modeling on large datasets, developing channel strategies and making executive presentations; and leverage data to formulate a perspective and develop an integrated marketing strategy to lead profitability-generating programs, product lifecycle programs and/or upgrade programs based on the current business environment (5%). Develop strategic reports to highlight macro and consumer trends, key competitors and new entrants, compelling business models, disruptive and emerging technologies, and translating these into comprehensive insights and implications for the consumer domain (5%). Understand and leverage knowledge of Verizon Database infrastructure, propensity models and translate into campaign level initiatives for customer actions; apply knowledge of CRM processes from marketing and customer experience perspective; and work within CRM systems and tools to design and implement marketing programs for both reactive and proactive campaigns (5%).

Bachelor’s or foreign equivalent degree in Business Intelligence, Finance, Management Information Systems, or a related field, and 8 years of progressive, post-baccalaureate experience in the job offered or as a Data Analyst, Business Intelligence Analyst, or in a related/similar position. Experience therein to include 8 years of experience in predictive analytics to support business decisions in marketing. Experience therein to include 6 years of experience developing reports that highlight consumer trends, key competitors, and emerging technologies. Experience therein to include 3 years of experience conductingdata analysis, business or financial modeling, utilizing strategy and analytical frameworks, evaluating product and service offerings, analyzing customer segments, developing channel strategies and making executive presentations. 3 years of experience in business modeling to test business hypotheses, predict business outcomes and estimate the financial impact. 3 years of experience conducting analysis, including statistical analysis, regression, forecasting, product segmentation, consumer targeting, Lifetime value analysis, and predictive modeling on large datasets. Experience therein to include 2 years of experience collaborating with cross functional teams.Hybrid role, ability to work from home.

RATE OF PAY:   $183,543 - $255,000 per year

Must Reference: Job code YKSALR-W