About the OpportunityWonder is looking for a customer-obsessed, analytically sharp Associate Director of Digital Product, Customer Retention to own the strategies and experiences that keep our diners coming back, meal after meal. This is a high-impact leadership role at the heart of Wonder's growth engine-sitting at the intersection of product, marketing, data, and operations.
You'll define and lead Wonder's retention product roadmap, spanning the full post-purchase customer journey (Order management, re-engagement, frequency, personalization, subscription (Wonder+), loyalty and rewards. You'll partner closely with other Product Managers, Engineering, Design, Marketing, Data Science, Customer Support, and CRM to build the systems and surfaces that turn first-time diners into Wonder regulars-and recover those who've drifted away.
If you love owning hard problems, thrive in fast-paced environments, and believe that great retention is the product-not just the marketing-this role is for you.
The Impact You Will Make- Own the end-to-end retention product strategy and roadmap for Wonder's returning customers across our platforms
- Drive measurable improvements in repeat order rate, frequency, churn reduction, and LTV, using data and experimentation to identify and close gaps in the return-user journey
- Partner cross-functionally with Marketing, Data Science, Engineering, and Design to align customer lifecycle strategy with product execution
- Champion the voice of the customer internally, translating behavioral signals and qualitative research into product priorities that resonate at scale
- Build Wonder+'s membership and experience across platforms, converting returning customers into paid Wonder+ members and ensuring the offer delivers value and incentivises retention.
- Help define and evolve the Personalization and retention tech stack, including segmentation platforms, CDP and CRM integrations, notification systems, CMS, and personalization infrastructure
- Communicate strategy, progress, and outcomes clearly to senior leadership, influencing roadmap investment and company-wide retention priorities
What You Bring to the Table- 8+ years of Product Management experience building customer-facing digital products
- Demonstrated track record of driving measurable business outcomes through lifecycle product improvements and growth experimentation
- Deep expertise in retention, loyalty, and lifecycle product work within high-growth consumer platforms-ideally marketplace, eCommerce, or food/delivery tech
- Strong analytical foundation: Comfort and fluency diving into analytics, funnel analysis, and owning KPIs. Experience with A/B testing and experimentation analysis.
- Technical fluency across martech/CRM ecosystems, segmentation platforms, notification systems, and personalization infrastructure
- Excellent communicator who can bring clarity to complex problems, align cross-functional stakeholders, and influence decisions at the executive level
- Low-ego, collaborative leadership style-you elevate the people around you and build strong, trust-based relationships across functions
- A bias for action and comfort operating in ambiguity; you can move quickly without waiting for perfect information
- Strong customer empathy-you think holistically about what drives (and breaks) the emotional connection between a diner and their food app of choice
Got These? Even Better- Experience managing other Product Managers or Project Managers
- Experience with subscription or membership product management (trial conversion, renewal mechanics, perceived value)
- Background in personalization or ML-driven recommendation systems applied to consumer retention
- Experience at a high-growth startup or within a scaled consumer marketplace (food, retail, travel, or adjacent)
New York / New Jersey Base Salary: $193,500 - $203,000.
Wonder uses geographic-specific salary structures, which means the salary offered may vary depending on where the job is located. The final salary offer will take into account various factors, such as the candidate's skills, education, training, credentials, and experience.
BenefitsWe offer a competitive salary package including equity and 401K. Additionally, we provide multiple medical, dental, and vision plans to meet all of our employees' needs as well as many benefits and perks that are not listed.
A Final NoteWe look forward to hearing from you! We'll contact you via email or text to schedule interviews and share information about your candidacy
