What We Are Looking ForVML is seeking a Media Director to support a key travel/tourism client. We are looking for a leader who can embody and support our vision and strategic direction, effectively develop and present materials for new business pitches, and be an integral part of our team. This role requires someone who can manage client media-related issues, foster strong client relationships, and lead media planning efforts that drive innovative and effective ideas. We are looking for a professional who can continually reinforce consumer behaviors in integrated idea development, empower innovative ideas with new media technologies, and supervise the implementation of integrated offerings and tools.
What You'll DoLeadership & Management- Manage the flow of client media-related issues, creating solutions and resolving problems.
- Develop and maintain excellent relationships with clients.
- Establish timetables for the development of plans.
- Support the growth and development of junior team members
Media Planning:- Develop media plans that support the client's marketing objectives.
- Continually reinforce consumer behaviors in the integrated idea development process.
- Empower innovative ideas by bringing appropriate new media technologies and capabilities to the ideation conversation.
- Identify opportunities for content partnerships and multi-platform media partnerships.
- Create media plan recommendations and alternatives.
- Select media channels and determine scheduling.
- Analyze competitive activity in the marketplace.
- Present media plans to clients.
- Work with the analytics team to develop a measurement framework for campaigns.
- Work with the analytics team to measure media performance, make recommendations for optimization.
- Develop recap reporting to understand and document final campaign performance against goals and critical learnings.
- Ensure media plans are executed as planned and approved, on schedule and within budget.
- Regularly meet with media and industry reps to develop and maintain expertise on available technologies and capabilities.
Who You Are- An individual with outstanding verbal and written communication skills.
- Adept at using media research and planning tools to determine audience size and determine audience attributes.
- Someone with demonstrated success in client relationships, team management, and media planning.
- Possesses the fortitude to stay calm under pressure.
What You'll Need- 8+ years of experience with media planning and performance media. Agency experience required.
- Team management experience
- Client facing experience
- A professional with demonstrated ability to manage and lead across cross functional internal teams and lead with external clients, partners and vendors
- Someone with strong experience and integration with research/planning and analytics/measurement/optimization.
What we offer:- Passionate, driven people | We champion a culture of people that do extraordinary work.
- Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
- Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
- Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
$75,000-$180,000 USD
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
