Job title: Associate Director, COVID Franchise Marketing
- Location: Morristown, NJ
- Grade: L3-2
- Hiring Manager: Sriram Jambunathan
About the Job:Join the team protecting half a billion lives every year with next-gen science, mRNA innovation, and AI-driven breakthroughs. In Vaccines, you'll help advance prevention on a global scale - and shape the future of immunization.
We are looking for a strategic, results-driven marketing leader to own brand strategy and drive initiatives across the COVID franchise, with accountability for precision marketing, financial performance, and cross-franchise growth.
The Associate Director is a strategic leader that is accountable for leading brand strategy, owning franchise initiatives, and driving high-impact marketing programs. This role requires the ability to lead and influence across market access, sales, finance, legal, global business units, and key stakeholders across the franchise ecosystem - including serving as the primary Sanofi lead within joint venture partnerships where applicable.
MAIN RESPONSIBILITIES:Strategic Marketing & Precision Marketing- Lead the development and execution of integrated marketing strategies across HCP and consumer audiences, with emphasis on precision marketing approaches
- Develop and operationalize actionable consumer journeys that map the end-to-end customer experience across critical touchpoints
- Collaborate with GTMC (Go-To-Market Capabilities) and omnichannel enablement partners to support connected customer and consumer experiences
- Partner with analytics and insights teams to activate consumer segmentation strategies that enable precision targeting and extract insights that can be of value to customers
Tactical Execution & Cross-Functional Leadership- Oversee end-to-end execution of marketing initiatives, ensuring alignment with franchise priorities and business objectives
- Manage project timelines, deliverables, and cross-functional coordination with franchise partners
- Lead agency partners to develop, execute, and maintain high-quality marketing materials and programs
- Lead governance of promotional materials through internal legal, regulatory, and medical review processes
Performance Management & Optimization- Define KPIs and measurement frameworks tied to business outcomes; drive continuous optimization based on performance data
- Monitor campaign effectiveness through rigorous KPI tracking, analytics, and ongoing performance reviews
- Establish learning agendas that apply consumer insights, competitive intelligence, and media effectiveness data to improve ROI
Budget & Agency Management- Steward and optimize assigned promotional budgets to maximize ROI and business impact
- Maintain strong agency partnerships and manage marketing investments across media, creative, digital, and other vendors
- Ensure agency ecosystem delivers excellence in execution, innovation, and value
About you:Basic Qualifications- Bachelor's degree
- 5 years of experience in Pharmaceutical, Healthcare, and/or Biotech industries or agency, within marketing, sales, market access, strategy projects, project management, and/or operation roles.
Preferred Qualifications- Master's degree (MBA or related field)
- Precision Marketing experience
- Consumer products background strongly valued
- Experience with Omnichannel (email outreach, consumer connections planning, journey mapping, touchpoint identification), audience segmentation and targeting and digital marketing (connected campaigns + analytics)
- Experience with Vaccines, biologics, or injectables
- Market access and Product launch experience
- Proven ability to lead, influence, and drive results across matrixed organizations without direct authority
- Exceptional strategic thinking and business acumen with ability to architect innovative solutions
- Demonstrated success leading complex, cross-functional initiatives from concept through execution
- Excellent oral, written, and presentation skills with meticulous attention to detail
- Experience managing creative agencies and third-party vendors to deliver exceptional results
- Proven ability to navigate promotional materials through legal, regulatory, and medical review processes
- Outstanding project management, problem-solving, and organizational skills
- Strategic vision combined with tactical execution excellence
Why Choose us:- Bring the miracles of science to life alongside a supportive, future-focused team.
- Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.
- Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
- Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave.
- Work at the forefront of AI-driven research, smart manufacturing, and groundbreaking mRNA platforms that are redefining the future of immunology.
- Help protect half a billion people every year, contributing to one of the largest global vaccination efforts in healthcare.
- Develop your career with access to mentoring, international mobility programs, and opportunities to grow across four continents.
The salary range for this position is:
$148,500.00 - $214,500.00
All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs. Additional benefits information can be found through the LINK.
