Morning Brew

Associate Director, Client Activation

Morning Brew$130K — $140K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years experience in media with cross-functional team involvement
  • 5+ years management experience with 3+ direct reports
  • Strong background in client service and revenue retention strategy
  • Self-starter thriving in dynamic environments
  • Excellent organizational and communication skills
  • Empathy and emotional intelligence with no ego

Responsibilities

  • Manage and develop a team overseeing key marketing partnerships
  • Support pre-sale strategy for client campaigns
  • Facilitate client onboarding and establish success KPIs
  • Deliver white-glove service and manage campaign timelines
  • Collaborate on client retention strategies and renewals
  • Oversee team workload and skills development
  • Execute custom content deliverables and manage on-set experiences

Benefits

  • Flexible remote hybrid work with office access at NYC HQ
  • 401(k) with employer matching
  • Comprehensive health, vision, and dental insurance
  • Mental health programs and personalized support
  • Generous family planning benefits including paid parental leave
  • Employee Resource Groups for diverse communities
  • Reimbursements for fitness and educational opportunities
Full Job Description
OVERVIEW

The Associate Director, Client Activation will be responsible for managing and developing a team that oversees key integrated marketing partnerships with Morning Brew's clients. This will be a management role focusing on developing a team of managers + individual contributors. The team's core objective is post-sale execution and white-glove service across our custom offerings (multimedia, on-site & experiential) through campaign recap.

Our positions are remote hybrid; however, this employee will need to be able to work from our Morning Brew HQ in NYC minimum 3x days a week.

The Associate Director, Client Activation will be responsible for revenue retention & cross-functional collaboration with key stakeholders. This role will interface with internal teams, not limited to, Sales, Creative Strategy, Branded Content, Editorial Operations, AdOperations, Production, Social, Experiential, Account Management as well as external vendors. Additionally, this role is client facing and will involve you acting as a point of contact for our clients, as needed, throughout the execution process to ensure program elements are executed per requirements, scope of project, timelines, and budget

WHAT YOU'LL DO

You'll be focused on 3 primary buckets: People Management & Development, Client Service & Retention, and Internal Operations
  • Media Planning & Strategy: Supporting the Account Management team with pre-sale strategy based on client's KPIs, budget, timing, capabilities, etc.
  • Client Onboarding: Owning the advertising partner's transition from pre-sale to post-sale, establishing KPIs and other benchmarks for success and facilitating external kick-off calls.
  • White Glove Service: Facilitate smooth creative process, maintain campaign timelines, manage client feedback, and ensure approval prior to launch.
  • Client retention, renewal and growth: Collaborate with the Account Executive and Account Management team to develop client renewal strategy based on performance and client objectives.
  • Management: Oversee and collaborate with two to three Sr. Leads, Leads and / or Associate team members to balance workload and responsibilities for campaigns, while maintaining direct responsibility for one or more major programs
  • Development: Hiring, onboarding, and developing a team of direct reports. You will be responsible for managing team bandwidth, developing your managers on how to become coaches, hosting team meetings, and developing learnings & development trainings based on team needs.
  • Creative Execution: Work closely with internal teams to execute a variety of custom content deliverables including custom articles, social media posts, audio, creator activations, video, and experiential.
  • On-Set Experience: Manage on-set experiences with clients + internal production teams, acting on the liaison for both parties. Travel expected.
  • Identifying Process Optimizations: Identifying, evaluating & suggesting key workflow optimizations to support cross-departmental teams.
  • Upward + Cross-Functional Collaboration: responsible for frequent interactions with Senior Leadership + key stakeholders across the company.
  • Delivery: Collaborate with the Ad Ops team to monitor creative implementation, tag delivery, QA-ing of media, execution and delivery, and ensuring KPIs are achieved and optimized from a media standpoint.

MANAGERIAL REQUIREMENTS
  • 5+ years of management experience.
  • Manage minimum 3x direct reports.
  • Responsible for onboarding + training of that individual and managing continuous check-ins.
  • Responsible for developing talent (managers + individual contributors)
  • Ability to prioritize workload + time management effectively.
  • Ability to provide direct feedback.
  • Ability to decipher when to be an individual contributor and when to be a manager.
  • Ability to support direct reports on their day to day work.
  • Ability to manage up appropriately to leadership.

WHAT YOU'LL BRING
  • 8+ years experience in media working with cross-functional teams in a digital or creative environment
  • 5+ years of management experience working with minimum of 3 direct reports- training, managing + growing talent
  • Strong track record in client service & management with an eye towards revenue retention strategy.
  • Self-starter who thrives in both independent and collaborative work with the ability to multitask in a fast-paced environment
  • Strong problem solving skills and a solutions-oriented approach.
  • Detail-oriented with outstanding organizational and communication skills to manage multiple projects and internal work relationships
  • Ability to read the room & collaborate effectively.
  • Excellent verbal & written communication skills
  • Strong management & leadership qualities
  • A pragmatic, enthusiastic, and empathetic attitude
  • The ability to get the best out of the people and the projects you oversee and deliver feedback with tact
  • Passionateabout Morning Brew and the work we do
  • Strong EQ
  • No ego.

BONUS POINTS
  • Experience working with multiple client categories
  • Familiarity with Google Drive, Keynote, Sheets, OMS, IMS and project management software like Monday.com
  • Experience in video, audio, custom content production
  • Experience in branded content production
  • Experience in Experiential Management


COMPENSATION $130,000 - $140,000 base *Final offers for this job will be made within the parameters of the salary range provided, commensurate with experience. Total offer package to include benefits highlighted under our perks section below

PERKS

While being surrounded by a bunch of cool people who look great in crewnecks is its own reward, we have plenty more to offer.

Brew's HQ: Pick an adjustable standing desk or cozy corner and load up on free coffee (duh) and snacks at our new two-story office space in NYC's Flatiron District.

401(k) employer match: We want to help you prepare for the future, now.

Premium health, vision, and dental plans: Your health matters!

Mental health benefits: Personalized plans and programs to promote your mental well-being.

Extra help when you need it: Including a care concierge, plus free access to One Medical and the Calm app.

Family planning: Want to join #brewparents? Generous paid parental leave and fertility coverage for eligible employees.

Employee Resource Groups: Black Coffee, LGBTQ Brew, AAPI Brew, Cafe Con Leche, and Grounded

Gym and workout class reimbursements: It pays to be healthy.

Annual learning credit: Want to learn something new? We'll reimburse you.

About Morning Brew

Morning Brew is a media company that provides a daily email newsletter with a quick and conversational round up of business news. The company was founded in 2015 by Alex Lieberman and Austin Rief while they were students at the University of Michigan. The newsletter has grown to over 2.5 million subscribers and the company has expanded to include a podcast, a job board, and a premium subscription service. Morning Brew was acquired by Business Insider in 2021.
Learn more about Morning Brew
Size
100 employees
Industry
Founded
2015
5 Year Trend
+100%
Revenue
$20 million

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