Associate Director, Brand Activation

The Nature Conservancy

$95K — $122K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in a related field and 5+ years of relevant experience or equivalent education and experience.
  • Proven experience managing staff and teams effectively.
  • Strong background in developing marketing plans and analyzing results.
  • Capable of cultivating and maintaining client relationships.
  • Experience leading complex projects and managing programs, including financial accountability.

Responsibilities

  • Drive the execution of integrated brand activations across marketing and communications initiatives.
  • Foster collaboration among marketers, communicators, creatives, and agencies.
  • Connect various teams and stakeholders to align on common goals.
  • Continuously improve planning, activation, and learning processes for campaigns.
  • Measure and report on the impact of brand activations to advance organizational priorities.

Benefits

  • Opportunity to work with a mission-driven organization.
  • Engagement in cross-functional and globally-reaching projects.
  • Environment fostering collaboration and relationship-building.
  • Chance to shape marketing strategies affecting brand awareness and audience engagement.
Full Job Description
What We Can Achieve Together

The Associate Director, Brand Activation is a strategic and collaborative marketing leader who helps bring integrated brand activations to life across Marketing and Communications (MAC), increasing brand awareness and audience engagement. Reporting to the Director of Brand Activation and Creative within the Brand Marketing team, this role connects teams, initiatives, and audiences through coordinated brand activation efforts across North America and globally. With a focus on collaboration, relationship-building, audience insights, and measurable impact, this role supports the successful delivery of brand activations that advance MAC priorities.

We're Looking for You:

Are you energized by bringing people together around big ideas and meaningful work? The Nature Conservancy is seeking a collaborative marketer who can lead complex initiatives, build strong cross-functional relationships, and turn strategy into action.

In this role, you'll help shape and deliver integrated brand activations that connect audiences to our mission, partnering with marketers, communicators, creatives, agencies, and stakeholders across the organization. You'll serve as a connector and catalyst, helping teams align around common goals while continuously improving how we plan, activate, and learn from our campaigns.

What You'll Bring:

  • Bachelor's degree in a related field and a minimum of 5 years of relevant experience, or equivalent combination of education and experience.
  • Experience managing staff and teams.
  • Experience developing marketing plans and measuring results.
  • Experience cultivating and managing client relationships.
  • Experience leading complex project and program/account management, including financial responsibilities and measuring results of strategic plans and programs.


Salary Information:

Salary Information:

The starting pay range for a candidate selected for this position is generally within the range of $95,000-$122,000 This range only applies to candidates whose country of employment is the USA. Where a successful candidate's actual pay will fall within this range will be based on a variety of factors, including, for example, the candidate's location, qualifications, specific skills, and experience. Please note countries outside the USA would have a different pay range in the local currency based on the local labor market, and not tied to USA pay or ranges. Your geographic location will be confirmed during the recruitment.

Employees must submit their application by logging into Workday and applying via the Jobs Hub.

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