Job Summary The Associate Brand Manager - Dog Treats & Supplements (US & Canada) plays a critical role in driving growth, expansion, and innovation within two of the fastest-growing categories in the pet industry. Unlike traditional mature portfolios, this role is focused on high-growth strategic adjacencies: scaling our existing small foothold in the Dog Treats space and spearheading our entry into the net-new territory of Pet Supplements . T his position supports the development and execution of annual brand plans, oversees day-to-day commercial operations, and partners cross-functionally to launch new products, establish market presence, and build long-term sustainable brand equity.
Primary Duties & Responsibilities Brand Planning & Execution - Support the annual brand planning process, establishing strategic priorities, commercial objectives, and high-growth KPIs for the emerging Treats & Supplements portfolio.
- Collaborate with Sales, Finance, and Operations to align launch strategies, commercial whitespace mapping, and distribution targets.
- Partner with Brand Activation to create dynamic DCX briefs for eCommerce assets that drive high-velocity trial, brand awareness, and digital conversion.
Portfolio & Product Management - Assist in lifecycle management, including SKU rationalization and performance tracking to reduce complexity and protect margin.
- Partner with R&D, Packaging, and Supply Chain to deliver cost-optimized products on time and within budget.
- Support pack architecture and pricing initiatives that drive operational efficiency.
- Ensure alignment with regulatory, tariff, etc. requirements through diligent cross-functional collaboration.
Consumer & Market Insights - Partner with Insights to translate data (e.g., Nielsen, Numerator) into actionable recommendations.
- Stay ahead of evolving pet trends, ingredient innovations, and consumer health preferences to identify emerging whitespace opportunities in the alternative rawhide category.
- Support consumer testing and research projects.
Project & Budget Management - Support budget tracking, vendor management, and reporting to ensure efficient use of resources.
Commercial Strategy & Retail Execution - Support implementation of pricing, promotion, and distribution strategies to maximize profitability.
- Ensure excellence in in-store and online retail execution, maintaining brand and message consistency across channels.
Cross-Functional Collaboration - Work closely with Sales, Trade Marketing, Finance, and Operations.
- Develop retailer-specific materials and support sell-in for key initiatives.
- Ensure brand consistency across all consumer touchpoints.
Financial - Contribute to achieving a healthy brand P&L across revenue, gross margin, and contribution margin metrics.
- Analyze performance and recommend actions to maintain profitability across maintain and harvest brands.
Education and Experience Profile - Bachelors degree or relevant years of experience
- 5+ years of brand or product management experience (CPG or related industry preferred).
Required Skills - Proven ability to manage multiple priorities and complex project timelines.
- Strong analytical skills and familiarity with syndicated data (Nielsen, IRI, Numerator).
- Solid financial and business acumen with an understanding of pricing, margin, and SKU management.
- Excellent communication, organization, and cross-functional collaboration skills.
- Proficiency with Microsoft Excel and PowerPoint; experience with project management tools a plus. f
- A passion for pets and curiosity about mature-category brand stewardship.
Work Environment This is a hybrid role. In office Tuesday through Thursday.
Working conditions are normal for an office environment.
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
