Crunchyroll

Associate Brand Manager

Crunchyroll$71K — $89K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2+ years of professional experience in marketing or partnership management
  • 1+ years of experience in the IP and licensing industry
  • Experience working with global partners, particularly in Japanese business culture
  • Demonstrated project management skills from inception to completion
  • Some proficiency in Japanese (reading/writing/speaking) for communication
  • Ability to optimize workflows and collaborate cross-departmentally
  • Bachelor's degree in a relevant field

Responsibilities

  • Promote marketing collaborations that align with brand strategy for assigned IPs
  • Act as primary contact for IP Licensors, providing updates on IPs and strategy changes
  • Oversee the use of IP likeness, coordinating approvals with Licensors
  • Coordinate marketing promotions at events for respective Licensors and talent
  • Compile and report data regularly while collaborating with content partners
  • Support Brand Management with operational tasks and daily operations
  • Assist with Digital Manga projects and communications with publishers

Benefits

  • Flexible time off policies to support work-life balance
  • Comprehensive medical, dental, and vision insurance
  • Health Savings Account (HSA) program
  • 401(k) plan with employer match
  • Employer-paid commuter benefits
  • Support program for new parents
  • Pet insurance options and pet-friendly office environments
Full Job Description
About the role

The Associate Brand Manager enables IPs and Licensors to succeed in our streaming and other omnichannel experiences. You will be an essential partner between our Licensors and teams to promote and deliver marketing collaborations and events.
  • Know your assigned IPs thoroughly to promote marketing collaborations that align with the brand strategy.
  • Be the primary contact for the IP Licensor, provide periodic updates on new and existing IPs to each partner, and keep partners informed of changes to the exploitation strategy and the rationale behind them.
  • Oversee the exploitation and use of the IP's likeness by coordinating internal and external approvals with Licensors.
  • Coordinate marketing promotions for respective Licensors and their associated talent at events/conventions.
  • Pull and compile data and other reporting metrics while collaborating with other departments for content partners on a regular and ad hoc basis.
  • Support the Brand Management team with several administrative and operational responsibilities and daily operations.
  • Support Digital Manga projects, such as communicating with publishers and working with the GTM team.

As an Associate Brand Manager, you will report to the Director, Partner Relations and Content Marketing.

We are considering applicants for the location of Los Angeles, CA.
About You

We get excited about candidates like you, because...
  • 2+ years of professional work experience.
  • 1+ years of partnership management and cross-departmental experience.
  • Experience working in the IP and licensing industry.
  • Experience working in marketing or experience supporting marketing teams.
  • Experience managing projects from end-to-end.
  • Experience working with global partners, including understanding Japanese business culture.
  • Experience optimizing workflows.
  • Some Japanese (reading/writing/speaking) experience communicating with Japanese partners.
  • You are willing to travel to support events 2-3x a year.
  • Are excited about Japanese anime and pop culture.
  • Bachelor's degree.
About the Team

The Brand Management team is instrumental in ensuring the growth and engagement of our streaming platforms and other omnichannels. These platforms must appeal to licensors and their representatives, maintain credibility with our audiences, and set industry standards. The close collaboration with creators and licensors in Japan allows us to cater to a world-class anime experience. This collaboration, combined with the efforts of our global teams in marketing, communications, content, business development, and product management, enables us to provide this experience for our global anime fans!
Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

  • Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
  • Flexible time off policies allowing you to take the time you need to be your whole self.
  • Generous medical, dental, vision, STD, LTD, and life insurance
  • Health Saving Account HSA program
  • Health care and dependent care FSA
  • 401(k) plan, with employer match
  • Employer paid commuter benefit
  • Support program for new parents
  • Pet insurance and some of our offices are pet friendly!


#LifeAtCrunchyroll #LI-Hybrid

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll's Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.

Pay Transparency - Los Angeles, CA

$71,800-$89,700 USD

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
  • Courage. We believe that when we overcome fear, we enable our best selves.
  • Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
  • Kaizen. We have a growth mindset committed to constant forward progress.
  • Service. We serve our community with humility, enabling joy and belonging for others.

About Crunchyroll

Crunchyroll is a streaming service that specializes in anime, manga, and Asian dramas. The company was founded in 2006 and is headquartered in San Francisco, California. Crunchyroll offers a wide selection of anime and manga titles, as well as simulcasts of popular shows from Japan. The company also produces its own original content, including anime series and live-action dramas. Crunchyroll has over 3 million paid subscribers and is available in over 200 countries.
Learn more about Crunchyroll
Size
250 employees
Industry
Founded
2008

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