What you'll do in the role: Morgan Stanley Smith Barney LLC is seeking an Assistant Vice President, Data Analytics in Jersey City, NJ to work on the design, development and maintenance of media attribution modeling (Media Mix Modeling, Last Touch Attribution, Multi Touch Attribution) and integrate the output into existing media decision-making frameworks. Investigative analytics, targeting and segmentation, measurement, and reporting to provide actionable insights that will enable the firm to optimize media investments to drive growth and deliver the positive experiences in the business' digital channels. Develop and maintain media data pipelines that feed the data warehouse for seamless access which can be used for analytics and reporting within and across teams. Build robust reporting and insights to understand the conversion and assets driven by media investments by channel to measure impact and optimize future investments. Set up and conduct large-scale experiments to test hypotheses for different media channels and drive business
growth. Collaborate with the technology team and vendors to integrate new data sources, conversions API and third-party tools enabling robust media reporting. Expand and enhance digital media acquisition analytics with a disciplined test and learn approach and provide personalized experiences based on audience. Analyze the first party data and build customer segments that are relevant to firm's growth and use the data to drive audience-based targeting. Collaborate with stakeholders to identify and expand opportunities and use-cases that data and analytics in making business decisions. Analyze click-stream data to understand digital client journeys and profiles to make recommendations that will drive higher usage and relevance of our digital channels to clients and prospects. Enable real-time data exchange between first party consoles and key distribution platforms. Telecommuting permitted up to 1 days per week.
What you'll bring to the role:-Requires a Master's in Business Analytics or a related field.
-Requires three (3) years of experience the position offered or three (3) years as an Assistant Vice President, Data Science Analyst, Software Engineer Associate, or a related role in the data analytics field.
-Requires three (3) years of experience with the following skills:
- Media Attribution Modeling, including Last-Touch Attribution, Media Mix Modeling, and Multi-Touch Attribution;
- SQL;
- Python;
- R;
- Excel;
- Tableau;
- Data Modeling techniques including Regression, Classification, Bayesian, and Deep Learning Models;
- APIs Integration and Hypothesis Testing;
- A/B Testing;
- Google Campaign Manager;
- Google Search Ads;
- Adobe Analytics;
- Google BigQuery;
- Databricks;
- Snowflake;
- Data and Analytics in Financial Services;
- JavaScript; and
- Marketing Pixels and Tags.
Salary range for the position: $139,600 - $140,000 /Yr. The successful candidate may be eligible for an annual discretionary incentive compensation award. The successful candidate may be eligible to participate in the relevant business unit's incentive compensation plan, which also may include a discretionary bonus component. Morgan Stanley offers a full spectrum of benefits, including Medical, Prescription Drug, Dental, Vision, Health Savings Account, Dependent Day Care Savings Account, Life Insurance, Disability and Other Insurance Plans, Paid Time Off (including Sick Leave consistent with state and local law, Parental Leave and 20 Vacation Days annually), 10 Paid Holidays, 401(k), and Short/Long Term Disability, in addition to other special perks reserved for our employees. Please visit mybenefits.morganstanley.com to learn more about our benefit offerings.
To learn more about our offices across the globe, please copy and paste https://www.morganstanley.com/about-us/global-offices into your browser.
