General Motors

Assistant Manager, Branded Entertainment & Digital Content

General Motors • $105K — $140K *
Warren, MI 48089In-Person
Media
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor’s degree required.
  • 5+ years in brand marketing, content development, or brand partnerships.
  • Proven experience managing agencies across media channels.
  • Strong writing and communication skills for content and feedback.
  • Familiarity with analytics and performance measurement.

Responsibilities

  • Lead strategy and content for GM Brand adjacencies across channels.
  • Manage content updates and approvals with internal and agency teams.
  • Create and develop creative briefs that align with business goals.
  • Provide strategic feedback to maintain brand integrity and effectiveness.
  • Collaborate with partners to support branded entertainment and storytelling programs.
  • Coordinate project schedules and deliverables across teams.
  • Identify opportunities for paid integrations in entertainment and other sectors.

Benefits

  • Health and wellbeing programs including medical, dental, and vision plans.
  • Health Savings Account and Flexible Spending Accounts.
  • Retirement savings plan options.
  • Sickness and accident benefits and life insurance.
  • Paid vacation and holidays.
  • Tuition assistance programs and employee assistance program.
  • GM vehicle discounts and relocation benefits may be available.
Full Job Description

Job Description

The Assistant Manager, GM Brand Adjacencies & Branded Entertainment will help shape how General Motors shows up across specific GM Brand adjacencies (such as Corporate Giving and GM Defense), and help its vehicle brands connect with partners in brand storytelling, and entertainment partnerships. This role sits at the intersection of website management, content development, and brand support, ensuring work is strategically sound, creatively strong, and aligned across channels.

You will partner closely with internal stakeholders, agency teams, and external partners to develop strategies and manage content and content updates, support branded entertainment properties, and help bring brand priorities to life for GM and vehicle brands in a consistent and compelling way.

What You’ll Do

  • Lead development of strategy and content for initiatives that support GM Brand adjacencies, across owned and paid channels, including website, social, and related media touchpoints.
  • Manage content planning, updates, approvals, and execution in partnership with internal teams and agency partners, helping ensure an effective and consistent brand experience.
  • Write and develop creative briefs that translate business goals and brand strategy into clear content direction.
  • Provide strategic, actionable feedback on creative, content, and internal partner deliverables to maintain brand integrity and improve overall effectiveness.
  • Partner with agencies and internal/external partners to support branded entertainment properties, product integration opportunities, and storytelling programs that align with GM and vehicle brand objectives.
  • Coordinate cross-functional stakeholders to keep projects on schedule, align deliverables, and ensure smooth execution.
  • Help identify relevant opportunities (for paid and product placement integrations) across entertainment, music, gaming, sports, and other audience passion points that can support vehicle brand activations and content programs.
  • Track content and program performance, using analytics and reporting to inform optimization and share recommendations with stakeholders and leadership.
  • Maintain tools, processes, and governance practices that support strong brand execution across digital channels and partner-led content.
  • Stay current on digital marketing, content, website, and entertainment trends, including new technologies that can improve workflows and creative output.

Your Skills & Abilities (Required Qualifications)​​

  • Bachelor’s degree required.
  • At least 5 years of experience in brand marketing, content development, brand partnerships, or related fields.
  • Experience managing agencies and reviewing work across various media channels, with a strong understanding of what makes content effective.
  • Strong writing and communication skills, including the ability to create briefs, provide feedback, and present recommendations clearly to stakeholders.
  • Familiarity with analytics and performance measurement across content and audience engagement programs.

What Will Give You a Competitive Edge (Preferred Qualifications)​

  • Experience supporting branded entertainment, product integration, talent, creator, or partnership programs.
  • Experience working on automotive, mobility, technology, or lifestyle brands.
  • Interest in emerging technologies, including AI applications that can improve content development and creative workflows.

Compensation:

The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws.

The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate.

  • The salary range for this role is ($105,600 - $140,700). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

  • Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

  • Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

#LI-MO1

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is based remotely, but if the selected candidate lives within a specific mile radius of a GM hub, they will be expected to report to the location three times a week {or other frequency dictated by your manager}. This job may be eligible for relocation benefits.

About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

General Motors Careers

Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

Work You’ll Do

Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

Transform Your Career

General Motors is not just a company; it's a community where you can grow your skills alongside the best in the industry. Our leadership is committed to providing every employee—from interns to senior professionals—with opportunities for career advancement, leadership development, and diversity training.

Innovate and Lead

At General Motors, innovation is at the core of everything we do. From research and development to manufacturing, our teams work collaboratively to lead the industry with cutting-edge technologies and sustainable practices. We encourage our employees to think big and push the boundaries of what’s possible.

Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

Explore Job Opportunities

Whether you’re a seasoned professional or a recent graduate, General Motors offers positions that leverage your unique skills. Our hiring process is designed to identify and nurture talent, focusing on aligning your capabilities with the right opportunities for growth within the company.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At General Motors, we look for innovative, driven, and solution-oriented team players. Explore the possibilities that await you in a career at General Motors.

Keep Up to Date

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Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities available at General Motors. Embark on a journey of growth, innovation, and leadership at General Motors. Shape your future in an environment that fosters diversity, learning, and the pursuit of excellence. Join us and redefine the roads of tomorrow.
Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

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