Analytics Lead

PMG

$90K — $130K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of analytical experience in a digital marketing environment
  • Proficient in dashboard design and reporting tools
  • Experience collaborating with cross-functional teams
  • Strong skills in data interpretation and A/B testing
  • Ability to translate business questions into analytic frameworks
  • Familiarity with attribution models and marketing mix modeling (MMM)
  • Leadership qualities to mentor junior analysts.

Responsibilities

  • Lead dashboard and reporting delivery for diverse campaigns
  • Own stakeholder prioritization and analytics roadmaps
  • Collaborate with teams to define KPIs and business questions
  • Design and manage advanced reporting solutions
  • Translate client objectives into measurable analytics strategies
  • Conduct and interpret results from experiments like A/B tests
  • Present insights to clients, connecting findings to business outcomes.

Benefits

  • Professional development programs and mentorship opportunities
  • Generous paid time off and holiday allowances
  • Paid parental leave to support family life
  • Competitive retirement and pension plans with matching contributions
  • Fertility benefits available for all team members
  • Comprehensive healthcare coverage tailored to geography
  • Pet insurance for your furry family members
  • Company-funded lifestyle spending accounts for well-being initiatives
  • Commuter benefits for travel support
  • Eligibility for an annual bonus based on performance
  • Volunteering opportunities with paid hours for community service
  • Access to AI Enterprise accounts and training sessions.
Full Job Description
Who You'll Be Working With

At PMG, we believe data is more than numbers-it's the key to unlocking smarter strategies and meaningful connections between brands and their audiences. As a Analytics Lead, you'll join our innovative Analytics and Data Science practice, a team dedicated to creating dynamic, integrated analytics solutions that drive business success. We work across digital marketing channels-Paid Search, Programmatic Display, Social, Video, Affiliate, Brand, and Mobile-to help some of the world's most recognized brands make smarter decisions and achieve their goals.

In this role, you'll collaborate with talented professionals across Media, Client Strategy, Ad Operations, and Technology to deliver actionable insights and custom analytics solutions for clients across a variety of industries. If you're passionate about turning data into strategies that matter, this is your opportunity to make an impact.
What You'll Be Doing
  • Leads dashboard and reporting delivery across campaigns and channels.
  • Owns ongoing stakeholder prioritization and analytics roadmaps by client or pod.
  • Collaborates with cross functional teams to align on KPIs and business questions.
  • Designs and manages advanced dashboards and measurement solutions.
  • Translates client objectives and business questions into analytic frameworks and drives roadmap alignment.
  • Independently leads experiments (A/B, geo-holdouts) and interprets results.
  • Supports attribution or MMM workstreams with data analysis and input prep.
  • Presents findings in client meetings and connects results to business impact.
  • Develops internal frameworks, templates, and documentation to drive consistency.
  • Provides feedback and QA for junior analyst work.
  • Works closely with cross-functional leads to ensure measurement alignment.
  • Supports onboarding of new analysts through knowledge sharing.
  • Uses AI, automation, and technology to elevate the quality and efficiency of work, streamline processes, and enable faster, more informed decision-making in their role.
  • Provides mentorship and guidance to junior analysts.
  • Telecommuting permitted up to 2 days/week.

Full time. To apply, visit on https://www.pmg.com/careers/job-openings and search Job Title.

What We Offer
  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
  • Parental Leave: We provide paid parental leave to support your family during important life events.
  • Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
  • Fertility and Family Support: Access fertility benefits for all team members and their spouses.
  • Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
  • Pet Insurance: Protect your pet's health and your finances.
  • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
  • Commuter Benefits: Access support for travel and commuting needs, where available.
  • Annual Bonus: All employees are eligible for an annual bonus.
  • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

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