Job DescriptionHelp shape the future of social video storytelling through data-driven insights. As Analyst, Social Video Content, you'll uncover the trends, patterns, and opportunities that help our brands connect with audiences across YouTube, Instagram, TikTok, and emerging platforms-turning performance data into smarter content strategies and measurable growth.
Key Responsibilities (What You Are Doing)- Analyze video performance data across YouTube, Instagram, TikTok, and other social video platforms to identify opportunities for audience growth and engagement.
- Develop and maintain recurring reports, dashboards, and performance tracking tools that provide actionable insights to stakeholders.
- Identify trends, patterns, and performance drivers across content formats, topics, and publishing strategies.
- Recommend data-informed optimizations to improve content performance, audience retention, and platform growth.
- Partner with video, editorial, social, and audience development teams to support strategic decision-making and content planning.
- Monitor platform updates, industry developments, and emerging social video trends to inform reporting and recommendations.
- Support testing and experimentation initiatives by measuring results and identifying best practices for future content strategies.
- Ensure the accuracy, consistency, and integrity of reporting across platforms and analytics tools.
Qualifications (What We're Looking For)- 2+ years of experience in analytics, digital media, social media performance analysis, or a related field.
- Experience analyzing performance across social video platforms, including YouTube, Instagram, and TikTok.
- Strong analytical and problem-solving skills with the ability to interpret complex datasets and uncover meaningful insights.
- Proficiency with data analysis and reporting tools such as Excel, Google Sheets, or similar platforms.
- Experience using analytics platforms such as YouTube Analytics, Meta Insights, TikTok Analytics, or comparable tools.
- Ability to translate data into clear, actionable recommendations for both technical and non-technical stakeholders.
- Strong communication, presentation, and cross-functional collaboration skills.
- Passion for digital media, audience behavior, and emerging social video trends.
- Experience building dashboards or automated reporting solutions is preferred.
- This role is based in New York City and follows a hybrid schedule with an expectation of four days per week in the office.
Benefits (What We Offer)- Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
- Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
- Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
- Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
- Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
- Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
This is a position covered under the Writers Guild of America, East, Collective Bargaining Agreement.
The base salary range for this role is
$77,625-$89,818. This role is also eligible for bonus and/or commission compensation. Actual compensation will be determined based on experience, skills, qualifications, and location.
