ManyChat

AI & Marketing Automation Manager

ManyChat$90K — $130K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-8+ years in marketing with hands-on knowledge of digital marketing tools
  • Experience building automations and workflows, using tools like n8n and GitHub
  • Strong understanding of customer data structures and conversion tracking
  • Ability to teach complex technical concepts in an accessible way
  • Strong product sense and preference for action-oriented solutions
  • Demonstrated cross-functional collaboration and trust-building skills
  • Fast learner with an adaptive mindset, reaching near full capability quickly

Responsibilities

  • Lead AI integration across Marketing by identifying automation opportunities
  • Coach team members to confidently use AI and automation in their workflows
  • Facilitate sessions to uncover high-value use cases for AI
  • Promote a culture of experimentation and measurement of AI initiatives
  • Design and implement automated marketing workflows
  • Map and ensure consistent customer data flow across platforms
  • Define and communicate success metrics linked to strategic marketing outcomes
  • Collaborate with other departments to integrate product signals into marketing

Benefits

  • Annual professional development reimbursement for learning opportunities
  • Comprehensive medical, dental, and vision coverage for you and dependents
  • Flexible hybrid work options and generous leave for work-life balance
  • In-office perks including free meals and snacks
  • Company-funded sport activities and team-building events
Full Job Description
WHO WE'RE LOOKING FOR

We're looking for someone to bring AI to life across our entire Marketing org, not in theory, but in the day-to-day work of every marketer on the team.

You'll sit embedded within Marketing, reporting to the Head of Marketing Operations and partnering closely with the CMO. Your mandate is broad and exciting: spot where AI and automation can unlock the most value, then build the systems, and the team capability, to capture it. You'll decide what's worth automating, design how it works, and turn a team of talented marketers into a team that builds and ships with AI by default.

This is a builder's role with an enabler's heart. One week you're prototyping an agentic workflow that collapses a process from days to minutes; the next you're sitting with a sub-team turning their biggest headache into something AI just handles. If you've been waiting for a role where "make us an AI-first marketing org" is the actual job description, this is it.
YOUR FUTURE TEAMMATES

Meet the Marketing team:

We're the voice of Manychat. A voice that's loud, creative, opinionated, and weird in the best possible way. We combine passion, data, and storytelling to cut through the noise and fuel mad growth.
WHAT YOU'LL DO

Lead AI enablement across Marketing
  • Become the person the team turns to for "could AI do this?" and the one who makes the answer yes
  • Coach and upskill marketers across every sub-team so they use AI and automation confidently in their daily work, raising the whole org's AI literacy
  • Run regular working sessions with sub-teams to surface high-value use cases, then prioritize the ones worth building
  • Champion an experiment-first culture: test AI-driven approaches, measure what works, and scale the wins

Build the systems that make it real
  • Design and ship AI-powered and automated workflows, building and maintaining automations, implementing MCPs, and working within GitHub repos and Claude.md configurations
  • Map customer data across our stack (Braze, our data warehouse, ad platforms) so information flows cleanly and stays consistent, including understanding Braze's consumer event structure and the journeys it powers
  • Set up, QA, and validate conversion events and tracking across Google, Meta, and TikTok
  • Build the connective tissue between our tools so the whole team moves faster

Measure and prove the impact
  • Define success metrics tied to PLG outcomes: acquisition, free-to-paid conversion, and time-to-value
  • Report efficiency gains and funnel improvements back to marketing leadership
  • Build feedback loops that connect product usage data back into campaign targeting and segmentation

Partner across the business
  • Work closely with Product, Data, and Growth so product signals flow cleanly into marketing systems
  • Translate business problems from non-technical stakeholders into scalable solutions
  • Share learnings widely so AI capability compounds across the org
WHAT SUCCESS LOOKS LIKE

In your first 90 days:
  • You've successfully onboarded into the Manychat universe
  • You've audited the current self-serve funnel and mapped the key drop-off points where AI or automation could move the needle
  • You've shipped your first working automation; however small (an n8n workflow or a cleaned-up field mapping between tools)
  • You've developed a framework for identifying and prioritizing future projects
  • You've built the working relationships across the business needed to operate cross-functionally
TO SHINE IN THIS ROLE

You'll need:
  • 5-8+ years in marketing, with deep, hands-on knowledge of the modern marketing tool stack
  • A builder's track record: you've created working automations yourself, not just specified them. Comfortable in tools like n8n, implementing MCPs, working within GitHub repos and Claude.md, and writing lightweight scripts or API integrations
  • A strong grasp of customer data: Braze's consumer event structure, customer journey and event-field mapping, mapping fields between tools, and validating conversion events across Google, Meta, and TikTok
  • A natural enabler's instinct: you love making other people better at their jobs and can teach technical concepts without making anyone feel small
  • Strong product sense and a bias toward shipping over deliberating
  • A proven ability to operate cross-functionally and earn trust across the business
  • An adaptive, fast-learning mindset, you get to ~80% capability quickly and are highly coachable

It would be great if you have:
  • Direct experience at a PLG company where the product is the primary acquisition and expansion channel
  • Python or JavaScript for lightweight scripts and custom integrations
  • Prior growth or lifecycle marketing experience, so you know the funnel pain points firsthand

Note: We value a strong marketing foundation, builder instincts, and coachability over years of formal engineering experience. If you're adaptive and quick to learn, you don't need to check every technical box on day one.
WHAT WE OFFER

We care deeply about your growth, well-being, and comfort:
  • Annual professional development reimbursement for conference tickets, online courses, and other relevant resources to help you grow.
  • ♥ Comprehensive medical, dental, and vision coverage for you and your dependents.
  • Hybrid work and generous leave options to prioritize your work-life balance.
  • In-office perks, including free meals and snacks.
  • Company-funded sport activities, annual offsites and team-building events.

About ManyChat

ManyChat is a chatbot platform that allows businesses to automate and personalize customer communication on Facebook Messenger, Instagram, and other messaging platforms. The company was founded in 2015 by Mikael Yang and Dmitry Dumik. ManyChat offers a range of features including chatbot templates, drag-and-drop bot builder, and integrations with other marketing tools. The platform is used by over 1 million businesses worldwide to improve customer engagement and increase sales. ManyChat is headquartered in San Francisco, California.
Learn more about ManyChat
Size
200 employees
Industry
Founded
2015

Similar Jobs

More Jobs at ManyChat

More Consumer Technology Jobs

Find similar AI & Marketing Automation Manager jobs: