Summary of the Role

The Customer Audience Strategist is an operational delivery role within CDP Platform Operations, responsible for building and activating audiences for demand generation campaigns across Thomson Reuters’ marketing programmes. The role owns the full audience fulfilment cycle — from intake and scoping through to build, QA, activation, and documentation — working directly in Treasure Data CDP and coordinating with campaign teams throughout.

About the Role 

Audience Fulfilment & Pipeline Management 

• Own the end-to-end delivery of audience segmentation requests from Demand Generation teams, managing intake through Workfront, scoping requirements, building segments in Treasure Data, and activating to downstream channels (Eloqua, DV360, SFTP). 

• Manage the active request queue, maintaining delivery against agreed timelines, flagging capacity or data constraints early, and keeping stakeholders informed on status throughout.  

Audience Build & CDP Operations 

• Build audience segments directly in Treasure Data CDP, applying sound segmentation logic across acquisition, retention, cross-sell, and win-back use cases, with correct application of consent flags and suppression rules. 

• Develop working knowledge of the CDP data structure — account and contact data, product entitlements, behavioral signals, and the Golden Record — to ensure audiences are accurate and fit for purpose. 

• Work with AI-assisted audience generation via Treasure Data Audience Agent, applying human judgement to validate outputs before activation. 

QA & Data Quality 

• Apply consistent quality checks to all audience outputs — validating segment logic, sizing, overlap, consent basis, and channel compatibility — before any activation is triggered. 

• Identify and escalate data quality issues within the CDP, maintaining clear records of findings and resolutions to support continuous improvement. 

Documentation & Stakeholder Coordination 

• Maintain thorough documentation of segment definitions, build logic, data sources used, consent basis applied, and QA outcomes, building institutional knowledge that supports repeatability and audit readiness. 

• Communicate clearly with Demand Generation teams on requirements, delivery timelines, and any data constraints affecting audience scope; escalate requests that require broader data or platform decisions to the Marketing Ops Manager. 

About You 

Required 

• 3+ years in a marketing operations, marketing tech, or data-adjacent role, with hands-on experience building audiences or segments in a CDP, CRM, or marketing automation platform. 

• Practical understanding of B2B segmentation — including consent management, suppression logic, and activation channels — and the ability to translate campaign briefs into technically sound audience specifications. 

Preferred 

• Direct experience with Treasure Data,  Eloqua, or Salesforce; intermediate SQL for data validation and audience investigation. 

• Familiarity with intent data, firmographic enrichment, or technology intelligence providers; understanding of GDPR, CASL, and CAN-SPAM in a B2B marketing context. 

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