Compensation DataThe base salary range for this position is $170,000 to $269,000. The position may be eligible for a role specific discretionary bonus, relocation, and/or other compensation elements. We continuously review market data and may adjust salary ranges as needed in the future. Actual compensation will be based on job-related factors such as skills, experience, and qualifications, and other factors permitted by law. For an overview of our benefits please click here.
DescriptionThe AD of MR/CI will have primary responsibility for all aspects of market research for assigned brands/TAs, including the identification of market research needs, the development of MR plans leveraging appropriate research methodologies to fill those needs, the design, execution and interpretation of MR studies and the clear communication of the insights and recommendations arising from the research.
The AD MR/CI will also have primary responsibility for all aspects of CI including the identification of knowledge gaps, the creation of key intelligence topics and key intelligence questions to fill those gaps, the leveraging of appropriate CI methodologies to obtain the needed intelligence, and the clear communication of the intelligence, its implications for supported brands/TAs, and recommendations. This role will also analyze syndicated, secondary market data for performance measurement and market understanding purposes in both MR and CI.
- This role is based on-site at our Ridgefield, CT location with hybrid flexibility of 2-3 days per week on-site.
Duties & Responsibilities- Primary responsibility for all aspects of market research for specific therapeutic area/brand, including the identification of market research needs, and the design, execution and interpretation of market research studies and the analysis of syndicated, secondary market data for performance measurement and market understanding purposes.
- Primary responsibility for all aspect of CI for specific TA/brand including the identification of knowledge gaps, the development of brand aligned KITS/KIQs, the leveraging of appropriate CI methodologies to fill the intel gaps and the clear communication of the intelligence and related implications and insights for our strategic brands. Also responsible for planning and executing CI workshops including Competitive Response Modeling and Scenario Analysis to develop strategies for growing marketing share in evolving competitive environments and evolving markets.
- Work directly with Marketing, Pipeline, Managed Markets, or Business Development personnel to ensure the incorporation of MR/CI insights into the development of product marketing strategies and tactics. Interact with extended brand team and PM Management to present analyses, insights and recommendations needed to guide high-level decisions affecting all aspects of product development and promotion. Ensure that all relevant information (e.g. Business Analysis, Forecasting, etc.) has been integrated into analyses.
- Develop appropriate goals and metrics, and ensure delivery of standard and custom (e.g. Early Launch Metrics/ELMS) reports for assigned prescription pharmaceuticals, including monthly and weekly product reports to brand teams. Respond to ad hoc information requests from other departments, including from BI personnel in other countries
- Ensures that corporate standards of excellence and compliance are upheld and performs all Company business in accordance with all regulations (e.g. EEO, FDA, OSHA, PDMA, EPA, PhRMA, SCIP etc.) and Company policies and procedures. Immediately reports noted/observed violations to management. Demonstrates high ethical and professional standards at all times in order to main BIPI's excellent reputation within the medical and pharmaceutical community.
- Assure that US MR interests are incorporated into the design and development of Corporate led studies that will field in the U.S. market.
- Continuous Improvement: Share knowledge of research methodologies and high quality vendors with other managers in the department.
- Improve and update technical competency regularly through outside seminars and through vendor presentations
- Establish Special Projects for Marketing Research to support PM's changing process and execution needs. Participate in Special projects at the direction of PM management.
RequirementsAD Requirements
- BA/BS degree from an accredited institution with seven (7) years pharmaceutical market research experience, or equivalent analytical experience in related pharmaceutical function (sales analytics, forecasting, etc.) OR Master's degree from an accredited institution with five (5) years of this experience
- Significant working experience in all types of market research techniques, both qualitative and quantitative, including multivariate analytical techniques
- Strong planning and organizational skills.
- Specialty Care and or Rare Disease experience strongly preferred
- Excellent analytical skills.
- Strong ability to communicate effectively with all levels of the organization (verbal, written and presentation skills).
- Ability to work with other disciplines in an international environment.
- Experience with marketing research to optimize the launch of new products preferred.
- Strong interpersonal, managerial and leadership abilities.
Sr. AD Requirements
- Bachelor's degree from an accredited institution required. Master's degree from an accredited institution preferred.
- Eight (8) to ten plus (10+) years' experience in Pharma Industry with a working knowledge of drug development process, including activities from pre-clinical through marketing of a product, anatomy and physiology and principles of disease, rationale for treatment algorithms and business knowledge of pharma companies and their business practices.
- More than six (6) years previous project management experience. Experience leading project teams.
- Demonstrated ability to lead others without authority and influencing peers.
- Demonstrated success in managing large-scale cross-functional projects.
- Demonstrated success in all types of market research techniques, both qualitative and quantitative, including multivariate analytical techniques
- Excellent analytical skills
- Specialty Care and or Rare Disease experience strongly preferred
