Why this role is on the menu

We're hiring an Account Manager II to make Instacart Ads the place CPG advertisers and agencies trust to grow their business, by improving campaign performance, widening how brands invest across our ad products, and shaping the advertiser experience. This role sits at the intersection of client strategy and campaign performance, and the person who fills it will have a direct line of sight to advertiser growth and retention. Twelve months from now, the advertisers you partner with should see Instacart as a growth partner whose recommendations they act on.

What you'll cook up in your first year

• Advertiser Relationships: CPG clients and agency partners treat you as a trusted advisor. Working with Sales, you understand their business objectives and build strategies that support their long-term growth on Instacart.
• Campaign Performance: Each advertiser has a full-funnel media strategy tied to its goals. You use campaign data and marketplace insights to recommend investment and optimization approaches that measurably improve results, and you manage gap-to-goal across multiple business units.
• Advertiser Growth: Advertisers adopt your optimization and upsell recommendations and expand their use of Instacart advertising products. You get there by explaining clearly how each product works, building persuasive narratives, and handling objections with confidence across multiple stakeholders.
• Business Reviews: Recurring client conversations and quarterly business reviews turn campaign data into a clear story of business impact, opportunities, and next steps. You own the vision and content for these reviews, and advertisers leave knowing what to do next. You also resolve campaign and partner issues with limited guidance.
• Product and Team Influence: Advertiser pain points reach the right internal teams as specific feedback that shapes product enhancements and process improvements. You also share best practices across the category and Advertiser Success teams and lead projects that strengthen team-wide capabilities.

The secret ingredients we're looking for

You are customer-focused and analytical, comfortable influencing senior stakeholders, and energized by a fast-paced role where priorities and solutions keep evolving. You use judgment and initiative to balance immediate client needs against longer-term chances to improve products, processes, and advertiser outcomes, and you are at your best explaining complex campaign data in plain terms.

Must-have pantry staples (Minimum Qualifications)

• Bachelor's degree in business, advertising, commerce, digital marketing, or a related field, or equivalent practical experience
• 4+ years of experience in account management, digital advertising, paid media, ad operations, ecommerce, client services, or a related field
• Experience building and maintaining strong client relationships in an external-facing role
• Experience analyzing campaign or business performance data and turning findings into clear recommendations and client-facing narratives
• Proficiency with Microsoft Excel and Google Workspace (Gmail, Docs, Sheets, and Slides)
• Ability to manage multiple priorities independently and deliver high-quality work in a fast-paced, changing environment
• Strong written and verbal communication skills, including presenting confidently to advertisers, agencies, and internal stakeholders

Optional garnishes (Preferred Qualifications)

• Experience with Salesforce and Tableau; familiarity with Mode is a plus
• Knowledge of paid search, display advertising, ad serving, consumer packaged goods, or ecommerce, and experience developing full-funnel media strategies and optimizing campaigns against performance goals
• Experience managing business reviews, quota-related planning, upsell opportunities, or growth strategies across multiple business units
• Strong attention to detail and organization, creative problem solving, and experience influencing product or operational improvements by synthesizing customer feedback and business insights

#LI-Remote

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.

Offers may vary based on many factors, such as candidate experience and skills required for the role. This role also includes a Sales Incentive Plan. The cash variable incentive target is based on individual sales performance. Payout terms will be based on the Sales incentive Plan for this role. OTE range for this role is listed below and is based on salary and fixed paymix for the role. Sales incentive pay is contingent on performance and paid in accordance with the terms of the applicable Sales Incentive Plan

Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For US based candidates, the base pay ranges for a successful candidate are listed below.

WA

$101,000-$106,500 USD

OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI

$96,000-$101,500 USD

All other states

$88,000-$93,000 USD

CA, NY, CT, NJ

$105,000-$111,000 USD

OTE Range

$117,500-$148,000 USD