Account Executive

Good Inside

$100K — $110K *
Education, Government & Non-Profit
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years of B2B sales experience in health & wellness, media, edtech, or related fields
  • Proven ability to engage HR, Benefits, and L&D decision-makers
  • Strong operator capable of developing structure in ambiguous contexts
  • Excellent communication skills with a knack for storytelling
  • Analytically minded with a focus on data-driven decision making

Responsibilities

  • Lead end-to-end B2B sales cycles, including prospecting and contract negotiation
  • Collaborate with Marketing, Product, and Content teams to create impactful materials for institutional buyers
  • Manage the full B2B pipeline and track key revenue metrics
  • Oversee onboarding and account management for key partnerships
  • Refine B2B go-to-market strategies and customer profiles with the leadership team
  • Utilize CRM tools for pipeline management and actionable insights
  • Explore new verticals and revenue opportunities for growth

Benefits

  • Company Equity
  • Comprehensive benefits package
  • 401k with Company match
  • Generous time off policy
  • Hybrid work environment
  • Supportive culture focused on high-ownership and collaboration
Full Job Description
We9re hiring an Account Executive to lead and grow our institutional and enterprise partnerships at Good Inside. You9ll work closely with our Revenue and Marketing leaders and cross-functional teams to bring Good Inside9s evidence-based parenting content to companies that are ready to do more to support their employees. This is a high-ownership, high-impact role with significant room to shape strategy and build something new.

This is a hybrid role and requires 3 days per week in our Midtown Manhattan office.
What You9ll Own
  • Lead end-to-end B2B sales cycles, from prospecting and outreach through contract negotiation and close.
  • Work closely with Marketing, Product, and Content teams to develop compelling B2B materials, case studies, and proposals that speak to institutional buyers and demonstrate Good Inside9s impact.
  • Own the full B2B pipeline, build and maintain a healthy funnel, track key metrics, and report on revenue performance and forecast accuracy to senior leadership.
  • Oversee onboarding, account management, and renewals for key accounts, ensuring partners successfully integrate Good Inside content and renew and expand their engagement over time.
  • Collaborate with the leadership team to refine our B2B go-to-market strategy, define ideal customer profiles, and develop scalable sales playbooks.
  • Use CRM tools to manage pipeline, track outreach activity, and surface actionable insights that inform sales strategy.
  • Support exploration of new verticals, partnership models, and revenue opportunities, including co-branded programs, white-label content licensing, and group membership arrangements, to expand Good Inside9s B2B reach.
Your Skills & Experience
  • 3+ years of B2B sales experience, ideally in health & wellness, media, edtech, or a consumer brand with an institutional offering; demonstrated track record of hitting or exceeding revenue targets.
  • Proven ability to sell into HR, Benefits, L&D decision-makers; you know how to build relationships across complex organizations and navigate multi-stakeholder buying processes.
  • High-ownership operator who can build from scratch. You9re energized by ambiguity and comfortable creating structure, playbooks, and processes where none yet exist.
  • Strong communicator and storyteller who can translate Good Inside9s mission and methodology into a compelling value proposition for institutional buyers.
  • Data-driven and analytically minded: you use metrics to prioritize your efforts, manage your pipeline rigorously, and continuously improve conversion rates.
What We Offer
  • Annual base salary for this role will be $100,000-110,000 + Commission
  • Company Equity
  • Comprehensive benefits package
  • 401k + Company match
  • Time off to recharge
  • Hybrid work environment
  • A high-ownership, high-performance, high-collaboration culture


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