As a key member of the Digital Marketing team, you will lead the strategy and execution of account-based marketing (ABM) to drive high-quality pipeline and revenue for our priority segments. You'll serve as the central connector between Marketing, Sales, and Revenue teams, translating complex go-to-market strategies into coordinated, multi-channel activation plans. By leveraging performance data across paid social, display, and content syndication, you will continuously optimize our narrative to ensure a seamless and impactful experience for our most strategic accounts. This role is ideal for a performance-driven marketer who thrives on cross-functional collaboration and is passionate about scaling measurable business impact through precise, account-centric execution.
Responsibilities - Own the end-to-end account-based marketing (ABM) strategy for priority segments and accounts
- Translate go-to-market priorities into strategic campaignsDefine account segmentation and tiering in partnership with Sales, Revenue, and Product Marketing
- Lead digital ABM execution across paid social, display, and other account-based channelsCollaborate with other Digital Marketing team members to develop and apply insights across ABM programs
- Partner with Lifecycle, Events, and Customer Marketing teams to align ABM programs and deliver cohesive account journeys
- Establish operating processes and communication frameworks to align Marketing and Sales around ABM
- Build and maintain reporting that measures ABM impact across engagement, pipeline, and revenue
Qualifications- 5+ years of experience B2B marketing, with direct ownership of account-based marketing or account-centric demand programs
- Experience fintech or startup environments, preferred
- Proficiency in any data visualization tool
- Ability to translate performance data into clear insights and recommendations for stakeholders
- Proven track record of executing ABM programs that influenced pipeline and/or revenue outcomes
- Excellent written and verbal communication skills and ability to convey complex concepts to wide audiences
- Demonstrated ability to build cross-functional partnerships
- Solution-oriented, proactive mindset and ability to thrive in ambiguity
Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!
