The Account-Based Marketing (ABM) Manager will drive growth across Wood Mackenzie’s priority Financials and Traders accounts by delivering insight-led, highly targeted marketing programmes.

This role is focused on expanding customer ARR, accelerating pipeline, and strengthening executive engagement within a defined set of high-value accounts. You will design and execute 1:1 and 1:few ABM strategies, working in close partnership with Sales to influence buying groups and unlock commercial opportunities.

Reporting to the Financials & Traders Marketing Director, you will collaborate across Sales, Marketing, and Research to deliver measurable business impact through aligned, account-centric marketing.

Key Responsibilities

ABM Strategy & Account Planning

• Develop and execute 1:1 and 1:few ABM strategies for a defined portfolio of 15-25 priority Financials and Trading accounts
• Translate account plans and commercial objectives into targeted marketing programmes aligned to revenue growth and expansion goals
• Build deep understanding of account structures, buying groups, and decision-making dynamics

Pipeline & Revenue Impact

• Partner closely with Sales to drive pipeline creation, progression, and deal acceleration within named ABM accounts
• Contribute directly to customer ARR expansion through targeted engagement and influence
• Support strategic account planning with insight-led marketing interventions

Campaign Orchestration & Personalisation

• Design and deliver multi-channel, highly personalised campaigns across digital, content, and event-led activations
• Leverage the full martech stack to execute and scale programmes effectively
• Collaborate with content, product marketing, and SMEs to tailor messaging for senior financial and trading audiences

Insight & Optimisation

• Use account intelligence, performance data, and market insights to continuously refine targeting, messaging, and tactics
• Track engagement across buying groups and optimise programmes to improve impact and efficiency

Stakeholder Collaboration

• Act as a strategic marketing partner to Sales and account teams, aligning closely on priorities and opportunities
• Build strong relationships across global Marketing, Research, and Commercial teams
• Communicate programme performance and insights clearly to stakeholders

Budget & Performance Management

• Manage campaign budgets effectively, ensuring strong ROI and alignment to commercial outcomes
• Track success metrics aligned to Marketing Metrics That Matter (e.g. pipeline influenced, buying group engagement, deal acceleration, higher renewal rates and ARR delivered)

About You

• Proven experience delivering B2B Account-Based Marketing programmes, including strategy development and end-to-end execution
• Strong track record of aligning with Sales to influence pipeline and ARR outcomes
• Experience targeting senior stakeholders within Financial Services, Investment Firms, or Commodity Trading organisations
• Confident using martech platforms such as Salesforce, Pardot, and ABM tools (e.g. 6sense)
• Data-driven mindset with the ability to translate insights into action
• Highly collaborative, with experience working in matrixed, global organisations
• Strong communication and stakeholder management skills
• Agile, proactive, and comfortable operating in a fast-paced environment
• Knowledge of energy, renewables, or commodity markets is advantageous

The salary range for this position is $100,000- $120,000, which represents base pay only and does not include short-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.