Role PurposeThe Account-Based Marketing (ABM) Manager will drive growth across Wood Mackenzie's priority Financials and Traders accounts by delivering insight-led, highly targeted marketing programmes.
This role is focused on expanding customer ARR, accelerating pipeline, and strengthening executive engagement within a defined set of high-value accounts. You will design and execute 1:1 and 1:few ABM strategies, working in close partnership with Sales to influence buying groups and unlock commercial opportunities.
Reporting to the Financials & Traders Marketing Director, you will collaborate across Sales, Marketing, and Research to deliver measurable business impact through aligned, account-centric marketing.
Key ResponsibilitiesABM Strategy & Account Planning- Develop and execute 1:1 and 1:few ABM strategies for a defined portfolio of 15-25 priority Financials and Trading accounts
- Translate account plans and commercial objectives into targeted marketing programmes aligned to revenue growth and expansion goals
- Build deep understanding of account structures, buying groups, and decision-making dynamics
Pipeline & Revenue Impact- Partner closely with Sales to drive pipeline creation, progression, and deal acceleration within named ABM accounts
- Contribute directly to customer ARR expansion through targeted engagement and influence
- Support strategic account planning with insight-led marketing interventions
Campaign Orchestration & Personalisation- Design and deliver multi-channel, highly personalised campaigns across digital, content, and event-led activations
- Leverage the full martech stack to execute and scale programmes effectively
- Collaborate with content, product marketing, and SMEs to tailor messaging for senior financial and trading audiences
Insight & Optimisation- Use account intelligence, performance data, and market insights to continuously refine targeting, messaging, and tactics
- Track engagement across buying groups and optimise programmes to improve impact and efficiency
Stakeholder Collaboration- Act as a strategic marketing partner to Sales and account teams, aligning closely on priorities and opportunities
- Build strong relationships across global Marketing, Research, and Commercial teams
- Communicate programme performance and insights clearly to stakeholders
Budget & Performance Management- Manage campaign budgets effectively, ensuring strong ROI and alignment to commercial outcomes
- Track success metrics aligned to Marketing Metrics That Matter (e.g. pipeline influenced, buying group engagement, deal acceleration, higher renewal rates and ARR delivered)
About You- Proven experience delivering B2B Account-Based Marketing programmes, including strategy development and end-to-end execution
- Strong track record of aligning with Sales to influence pipeline and ARR outcomes
- Experience targeting senior stakeholders within Financial Services, Investment Firms, or Commodity Trading organisations
- Confident using martech platforms such as Salesforce, Pardot, and ABM tools (e.g. 6sense)
- Data-driven mindset with the ability to translate insights into action
- Highly collaborative, with experience working in matrixed, global organisations
- Strong communication and stakeholder management skills
- Agile, proactive, and comfortable operating in a fast-paced environment
- Knowledge of energy, renewables, or commodity markets is advantageous
The salary range for this position is $100,000- $120,000, which represents base pay only and does not include short-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.
