ConnectWise

Account Based Marketing Manager

ConnectWise$80K — $120K *
US-AnywhereRemote in United States
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years experience in B2B marketing
  • Proven expertise in Account-Based Marketing (ABM)
  • Strong collaboration skills with Sales teams
  • Proficient in using intent data and marketing platforms
  • Ability to manage multiple campaigns effectively

Responsibilities

  • Design and execute targeted ABM strategies
  • Build and manage tiered account lists using data sources
  • Translate marketing strategy into actionable plans
  • Orchestrate multi-channel marketing campaigns
  • Collaborate cross-functionally to engage target accounts
  • Map buying committees for refined outreach
  • Report on campaign performance and account engagement

Benefits

  • Flexible working conditions (onsite, hybrid, or remote)
  • Minimal travel (0-10%) required
  • Opportunity to work closely with cross-functional teams
  • Focus on high-priority accounts for targeted efforts
  • Environment conducive to data-driven marketing strategies
Full Job Description
Account-Based Marketing (ABM) Manager

We're looking for an experienced ABM Manager to design and execute targeted marketing strategies for our highest-priority accounts. In this role, you'll partner closely with Sales, Demand Generation, and Digital teams to drive pipeline growth through personalized, multi-channel campaigns.

What You'll Do:
  • Design and execute ABM plays across acquisition, competitive displacement, and named accounts
  • Build and manage tiered target account lists using data sources like Demandbase, ZoomInfo, and intent signals
  • Translate strategy into clear, actionable weekly plans (accounts, plays, owners)
  • Orchestrate multi-channel campaigns including paid media, outbound sequences, direct mail, events, and executive roundtables
  • Partner cross-functionally with Sales, SDRs, Demand Gen, and Digital teams to drive coordinated account engagement
  • Map buying committees within target accounts to refine messaging and outreach
  • Own reporting on pipeline sourced/influenced, account engagement, and campaign performance

What We're Looking For:
  • Required: Experience in B2B marketing and Account-Based Marketing (ABM)
  • Strong collaboration skills and experience partnering with Sales
  • Data-driven mindset with experience using intent data and marketing platforms
  • Ability to manage multiple campaigns and translate strategy into execution

Working Conditions:
  • Onsite, hybrid, or remote depending on location
  • 0-10% travel required

About ConnectWise

ConnectWise is a software company that provides business management solutions for technology service providers. The company's platform includes tools for project management, service desk, and billing. ConnectWise was founded in 1982 and is headquartered in Tampa, Florida.
Learn more about ConnectWise
Size
1,500 employees
Industry
Founded
1982

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