Liftoff is a mobile app marketing and retargeting platform that uses post-install user data to run true CPA-optimized mobile app install campaigns. The company was founded in 2012 and is headquartered in San Francisco, California. Liftoff's technology helps app marketers target and convert users who are most likely to engage with their apps, thereby driving engagement and revenue growth. The company has won several awards for its innovative technology and has been recognized as one of the fastest-growing private companies in America by Inc. Magazine.