Superfly is an entertainment company that produces live events and festivals. The company was founded in 1996 by Rick Farman, Richard Goodstone, and Jonathan Mayers, and it has since produced events like Bonnaroo, Outside Lands, and Clusterfest. Superfly's events are known for their focus on music, art, and culture, and they attract a diverse audience of fans. In addition to producing events, Superfly also offers brand strategy and marketing services to clients. The company is headquartered in New York City and has offices in San Francisco and Chicago.