Leadspace is a software as a service (SaaS) lead generation company. The companys products finds leads in social media, contact databases and customer relationship management systems by comparing peoples online presence to a vendors unique ideal buyer profiles. Leadspace is used by inside sales teams for finding new prospects, and by marketing teams for creating targeted lists and for ranking and enriching leads gathered through marketing programs. Leadspace was founded in 2007 (by the name of Data Essence) by Amnon Mishor and Yaron Karasik, former intelligence officers and experts in semantic analysis and web mining technologies. The company raised funding from Battery Ventures, Jerusalem Venture Partners and Vertex Venture Capital. Leadspace launched its first product, a sales prospecting application, in 2012. In March 2013 Leadspace added the capability of generating targeted lists based on match to an ideal buyer profile, and an online view of a companys ideal buyer profiles.