PulsePoint is a mobile phone application that allows users to view and receive alerts on calls being responded to by fire departments and emergency medical services. The apps main feature, and where its name comes from, is that it sends alerts to users at the same time that dispatchers are sending the call to emergency crews. The goal is to increase the possibility that a victim in cardiac arrest will receive cardiopulmonary resuscitation (CPR) quickly. The app uses the current location of a user and will alert them if someone in their vicinity is in need of CPR. The app, which interfaces with a fire departments dispatch center, will send notifications to users only if the victim is in a public place and only to users that are in the immediate vicinity of the emergency. Based in the San Francisco Bay Area PulsePoint is run by a non-profit foundation of the same name. Richard Price, president of the PulsePoint Foundation, said that the idea for the application came to him in 2010 while he was serving as the fire chief in the San Ramon Valley. While he was out to lunch he hear sirens and saw one of his own engines pull up in front of the restaurant he was eating out. It turned out that someone next door had collapsed and gone into cardiac arrest. Since Price was the department chief, he was not dispatched to the call and did not know about, but he was CPR certified and carried a defibrillator in his car. This incident left him wondering if technology could help produce a way for civilians who were trained to help in the event of nearby emergency. The American Heart Association estimates that 383,000 out of hospital cardiac arrests occur each year in the United States. In April 2012, PulsePoint was one of only five mobile applications worldwide to be nominated for a Webby Award. It was nominated under the category of Best Use of GPS or Location Technology. A year later, in 2013, it was once again nominated in the same category. In 2014, the application was once again nominated, this time in the category of City & Urban Innovation.