Love's Travel Stops & Country Stores is an American family-owned chain of more than 500 truck stop and convenience stores in 41 states in the United States. The company is privately owned and headquartered in Oklahoma City, Oklahoma. Love's ranked No. 17 on the 2019 Forbes list of America's largest private companies. Love's has two primary kinds of stores: country stores and travel stops. Country stores are fueling stations with a convenience store attached. The larger travel stops are located along highways and offer additional amenities such as food from restaurant chains such as Arby's, Baskin Robbins, Bojangles', Burger King, Chester's, Dairy Queen, Del Taco, Dunkin', Friendly's, Godfather's Pizza, Green Burrito, McDonald's, Taco John's, Subway, Taco Bell, Wendy's, trucking supplies, showers and RV dump stations. Love's had 25,000 employees in 2018.
In 1964, Tom and Judy Love spent $5,000 to lease an abandoned service station in Watonga, Oklahoma, an hour northwest of Oklahoma City. They named their company Musket Corporation. Over the next eight years, Musket opened 40 additional gas stations. All of them operated under the Kerr-McGee gasoline brand.
When the fuel crunch of the early 1970s began and gasoline was in short supply in the United States, Tom Love diversified for the sake of the company's success. He launched a new concept in Watonga: the "Mini Stop Country Store". By adding a grocery line to their self-service fuel sales, Musket became one of the nation's first to offer one-stop shopping for travelers. The Mini Stop was successful and the company quickly opened more stores in western Oklahoma.