Loves Travel Stops & Country Stores (commonly referred to as Loves) is a family-owned chain of more than 400 truck stop and convenience stores in 40 states. The company is privately owned and headquartered in The Village, Oklahoma, a suburb of Oklahoma City. Love’s is currently ranked No. 14 on the Forbes list of America’s largest private companies. Love’s has two primary kinds of stores: country stores and travel stops. Country stores are fueling stations with a convenience store attached. The larger travel stops are located along highways and offer additional amenities such as food from restaurant chains like Subway, Arby’s, Baskin Robbins, Bojangles', Burger King, Chesters, Dairy Queen, Del Taco, Dennys, Dunkin' Donuts, Godfathers Pizza, Green Burrito, Hardees, IHOP Express, McDonalds, Sonic, Carl’s Jr., Taco Bell, Taco Johns, Wendys, trucking supplies, showers and RV dump stations. Love’s has been at the forefront of the convenience store and travel center industry for half a century as among the first to offer self-serve gasoline and groceries at the same time. Love’s has approximately 17,000 employees. In 1964, Tom and Judy Love spent $5,000 to lease an abandoned service station in Watonga, Oklahoma, an hour northwest of Oklahoma City. They named their company Musket Corporation. Over the next eight years, Musket opened 40 additional gas stations. All of them operated under the Kerr-McGee gasoline brand. When the fuel crunch of the early 1970s began and gasoline was in short supply in the United States, Tom Love diversified for the sake of the companys success. He launched a new concept in Watonga: the "Mini Stop Country Store." By adding a grocery line to their self-service fuel sales, Musket became one of the nations first to offer one-stop shopping for travelers. The Mini Stop was successful and the company quickly opened more stores in western Oklahoma.