HYPEBEAST is a media company that focuses on fashion, music, art, and culture. It was founded in 2005 by Kevin Ma and has since grown to become a leading online destination for contemporary culture. The company operates a website, a print magazine, and a mobile app, and has a strong presence on social media. HYPEBEAST is known for its coverage of streetwear and high-end fashion, as well as its interviews with artists, musicians, and designers. The company has offices in Hong Kong, New York, and London.