The RepTrak Company is a marketing and consulting firm that specializes in reputation management. The company was founded in 2004 and is headquartered in Boston, Massachusetts. The RepTrak Company's mission is to help businesses build and maintain strong reputations by providing them with insights and strategies based on data-driven research. The company's services include reputation measurement, reputation consulting, and reputation training. The RepTrak Company works with clients across a wide range of industries, including technology, healthcare, financial services, and consumer goods.