Career Advice & Insights

If you’re a Director of Marketing (or in a similar mid-level marketing role) the chances are that you’re looking for a way to take the next step in your career and move up to a marketing leadership position–such as Vice President of Marketing or Chief Marketing Officer. While hard work and experience will go a … Read More

Plan ahead to save face during corporate events. There are tons of articles out there warning you to be on your best behavior during holiday events, but still, many find themselves the butt of their colleagues’ jokes the next day. I don’t know what it is about holiday parties, but many think it gives them … Read More

Avoid these missteps to be sure you are using your alumni network effectively in your job search. One piece of advice that just about every career resource out there gives: Tap into your alumni network. Have you ever noticed … no one gives you tips on exactly how to do so? So this networking advice … Read More

Whether you’re new to the workforce or a seasoned professional, use these exercises to clarify your job goals.  Q: I graduated college with a degree in finance in 2001.  After graduation I started a construction company which I am currently still running. I am looking for a career change and don’t know which direction to go … Read More

How to ask for — and get — kudos that will catch the attention of recruiters and hiring managers. In all of the conversations I’ve had with recruiters and hiring managers, I’ve never once heard that a weak recommendation cost a candidate consideration for an opening. It’s not likely that a silly recommendation on your … Read More

Use these tips to show the world — especially potential employers — your commitment to professional success. Personal branding is a critical component of any career. No matter what your occupation, it’s important to create a “stamp” of who you are professionally so others can identify you as a prominent thought leader or trusted expert … Read More

The Apple CEO is a master of marketing. Use his techniques to polish your personal brand. At your level, people expect a good presentation — including the interview. Effective presentation skills will not only help you sell your ideas and products, but it will elevate your personal brand. Management guru Peter Drucker once said, “As … Read More

Bargain to close a pay disparity by researching a position’s value in your industry. Q: I have been working at my present job for a year now. When I was hired I asked for more money but was told that at the beginning of the new year, when reviews were done, I would get the … Read More

Learn how to keep your job search efforts confidential while still employed. Question: How do I search without my employer finding out? – Erica B. Answer: It’s so important to have a strong online presence when you’re looking for a job. I would argue everyone needs a  professional online brand  just to stay on top of … Read More