Barbie’s on a new mission —aiming to attract girls to STEM career paths.
Mattel’s Barbie teamed up with airline Virgin Atlantic to create three special edition dolls part of Barbie’s Dream Gap Project, with the new dolls encouraging young girls to consider careers in aviation and other careers.
The dolls feature real Virgin Atlantic uniforms and include dolls resembling a pilot, an engineer, and a cabin crew member doll.
“It’s essential that Virgin Atlantic plays a pivotal role in encouraging women to succeed in STEM careers,” Phil Maher, EVP of Operations at Virgin Atlantic, said in a press release. “It’s evident that for those women who do become pilots and engineers, career satisfaction is exceptionally high, and it’s no surprise that job satisfaction is exceptionally high. It’s essential we showcase to girls of all ages just how fulfilling a career in our industry can be and our partnership with Barbie is just one of the steps we’re undertaking to achieve this.”
All dolls will be onsite aboard Virgin Atlantic flights and in stores later this year.
The exclusive release, which will be sold onboard Virgin Atlantic flights and in stores later this year, is part of the Dream Gap Project, which was first installed in 2018.
The global campaign focuses on providing young girls with resources and support to continue to believe they can achieve anything. The project launched with the release of the Inspiring Women series, which featured dolls replicating some for the world’s most historic female figures including Katherine Johnson, Frida Kahlo, and Amelia Earhart.
That series was released on International’s Women’s Day in March and expanded last month when Mattel released dolls replicating Rosa Parks and Sally Ride to coincide with Women’s Equality Day.
The brand also released the Sheroes line aimed at highlighting today’s empowering female role models. The series includes dolls representing extraordinary women like tennis star Naomi Osaka, actress Yara Shahidi, and many others.