As millions of Americans hunker down in their homes amid the coronavirus epidemic, it’s understandable to think social-distancing Americans would spend ample hours catching up on Netflix and other streaming channels.
For TV subscribers, it’s a different story.
A new study by Comcast recently analyzed viewing habits of the TV provider’s subscribers, finding that the average American home is watching an additional nine hours of TV each week compared to numbers before the shutdown, which began when social distancing was implemented in many parts of the country in mid-March.
Beyond the increased numbers of TV-watching, the analysis also found that consumers’ streaming and web-video consumption has also increased by more than a third (35%) during the same time period.
As for what Americans are watching, data shows that news consumption is way up by 64% since the start of the COVID-19 outbreak. However, that number has dropped significant – around 30% — since the week of March 30, when the number of reported positive cases of the virus topped one million, according to the study.
But general viewing habits show that Americans aren’t gravitating toward happier entertainment. Viewers are typically watching dramas (30%) most frequently, followed by news (29%), comedy (28%), reality (15%), and action and adventure flicks (15%).
Watching TV and other streaming services is one of the many ways Americans have been keeping busy during the COVID-19 crisis. If you’re looking for a different activity to take on during the quarantine, hobbies such as cooking, reading, and crafting have been popular during the pandemic.