Lindsey Roy says she knew she had made it when she first rode on Hallmark’s corporate jet. Though that experience is perhaps not the most relatable, other moments from a recent profile in Bustle reveal a very human side to one of the most prominent marketing executives in the country.
Now chief marketing officer of Hallmark Greetings, Roy was once a Rascal Flatts-loving, cowboy boot-wearing 28-year-old. And she has some advice for her younger self.
“I would say to worry less about the small stuff,” Roy told Bustle. “Trust your gut and the hard work you’ve put in and know that will ultimately matter more than the way you word something in an email.”
A career professional at Hallmark, Roy joined the company when she was only 22 years old. She made history at the card manufacturer when she became one of its youngest vice presidents at 32, and in the Bustle interview, she paints herself as a hard worker driven to succeed.
“I think it’s just a series of good twists and turns where you try to do a good job, you get lined up with great leaders and managers, the work changes, and then your story is cumulative versus one big moment,” said Roy.
Roy is known for how she handled adversity after a boating accident in 2013 left her severely injured and required a leg amputation. But the article looks at Roy’s resilience outside of the tragedy that she overcame to land in the C-suite.
Though most of the Q&A focuses on Roy’s life in Kansas City as a young professional, she also alludes to the divide so many women experience early on in their careers. When asked what she and her friends spoke most about at 28 years old, her answer was not promotions, or raises, or aspirations. Instead, it was relationships.
“At this stage in life, some of my friends were single, some were dating seriously, some were married,” Roy said. “This was a dynamic time for relationships.”
Roy even wrestled with her own dreams of family and career. She said she does not remember feeling much work-related anxiety, but she did have angst around where her life would end up.
“I think at that age people have just a lot of changing life dynamics, and you’re just trying to figure yourself out,” Roy said. “I hoped for continued career growth and challenges. I hoped for having the opportunity to create an amazing family of my own. I hoped for keeping my friends close no matter where life took us.”
Most people would say Roy has done right by her 28-year-old self, and she seems to agree.
“I think she’d be excited with where we are,” Roy said. “Not everything would be as predicted, but [it’s] even better, and that’s kind of the fun serendipity of life.”