Majority of advertising/marketing hiring managers favor a ‘compressed schedule’

In addition, 52% of hiring managers feel that work-life balance is the responsibility of both the company and individuals.

While prior research has found that 45% of workers in different countries think they could get their work done in a maximum of five hours, more recent numbers show how managers feel about a similar concept.

New data from staffing firm The Creative Group shows that 39% “of advertising and marketing decision makers” think working 10 hours daily, four days per week, would make employee productivity “increase somewhat.” The company refers to this as “a compressed schedule.”

In terms of how the survey was carried out, an independent research firm polled “more than 400 advertising and marketing hiring decision makers who work full-time at agencies with 20 or more employees or companies with 100 or more employees in the United States.” The Creative Group came up with the survey.

How people feel about “a compressed workweek”

Here’s what those surveyed think it will do for office productivity, according to an infographic:

  • “Increase somewhat:” 39%
  • “No change:” 30%
  • “Decrease somewhat:” 17%
  • “Increase significantly:” 11%
  • “Decrease significantly:” 2%

Who people think should oversee employees’ work-life balance

Here’s the breakdown:

  • “Company’s responsibility only:” 6%
  • “Primarily the company’s but with some help from the employee:” 18%
  • “Equally the company’s and employee’s responsibility:” 52%
  • “Primarily the employee’s but with some help from the company:” 21%
  • “Employee’s responsibility only:” 3%

The research also shows that 76% of those surveyed think it’s fine for employees to do things that have nothing to do with their jobs during the workday “to boost productivity.” Just 24% don’t think so.

Diane Domeyer, executive director of The Creative Group, commented on the findings in a statement:

“More companies recognize that the best work doesn’t always happen in the office Monday through Friday from 9 to 5. … A flexible workplace, where employees have greater control over when and where they work, can improve productivity and job satisfaction,” She said. “It can also be a big draw for professionals, helping companies attract and keep the best talent.”

Jane Burnett|is a reporter for Ladders and can be reached at jburnett@theladders.com.