Survey: Benefits, commute time top things that make a job more appealing

Research has found that 76% of Americans say that ‘not hearing back’ about a job is worse than being ghosted after a first date, but employers must offer specific things to get people to apply in the first place. Recent data from Glassdoor shows that “attractive benefits and perks” are the most popular things that would make Americans more inclined to hit “send” on a job application.

The Harris Poll surveyed 1,151 American adults for Glassdoor — those who participated were either working or didn’t have a job but were actively looking for one.

What would make Americans more inclined to submit a job application

Here’s how people responded:

  • “attractive benefits and perks (e.g., gym memberships, paid time off, etc.):” 48%
  • “a convenient, easy commute:” 47%
  • “high salaries:” 46%
  • “good work-life balance:” 43%
  • “work from home flexibility:” 41%
  • “a great company culture:” 35%
  • “whether the company’s financial performance is good:” 26%
  • “familiarity with the brand:” 23%

Furthermore, while 35% of men say that they would be more likely to apply for a job if the company “offered work from home flexibility,” while 49% of women felt this way.

Julie Coucoules, Glassdoor’s Global Head of Talent Acquisition, commented on the research in a statement.

“Job seekers crave transparency on pay, not only to make an initial judgement about whether to consider applying for a job, but also to assess if an employer holds long-term potential for them. … Quality candidates are typically well-researched and those that go beyond job ads and look for a richer set of background data that includes benefits and employee reviews, among other specific traits about an employer. This means that employers should make information available to job candidates proactively, or they risk missing out on quality candidates applying,” she said.

How people learn about employers they’re curious about

Check out the breakdown:

  • “Job search websites:” 53%
  •  “word of mouth:” 43%
  •  “professional networking sites:” 35%
  •  “social media:” 32%
  •  “personal networking:” 32%
  •  “company careers pages:” 26%

Forty-five percent of men and 63% of women look at job boards online to learn more about employers they’re interested in.

In terms of finding open positions, the research found that 51% of people surveyed reported that job websites are “their preferred source.” The second most popular choice was finding out “from a friend,” at 45%. But the two least popular choices were “social media” at 20% and “a staffing agency” at 19%.

Plus, 44% of those surveyed said that they search for “company transparency on pay and benefits” when trying to figure out if a company could be a good place to work in the long run.