Millennials can’t stop thinking about scores.
From credit scores to followers on Instagram and friends on Facebook, more than 50% of Millennials admitted to spending too much time checking their online scores and ratings, according to a new study.
A OnePoll study on behalf of Experian surveyed 2,000 Millennials to find out their attitudes and behaviors of comparison and competition. It turns out that Millennials are most concerned with their credit score (59%), while Instagram followers (48%), and Twitter followers (41%) also consume the minds of America’s most connected generation.
Forty-four percent of respondents said viewed their obsession with their scores and ratings as a fun hobby.
Credit score was the most popular score Millennials proactively try to increase (53%), while Instagram, Twitter, and YouTube followers ranked as the next scores Millennials tried to make higher.
As for where Millennials check their scores, it usually happens when there’s downtime. Sitting in bed was the most popular place Millennials check their scores, while 39% admitted to doing the same on the toilet. Thirty-eight percent said they check while waiting in line or on public transportation.
While Millennials are clearly consumed with their scores, Instagram, which is owned by Facebook, unrolled a test to hide “like” counts on posts for some users in the United States this week. The plan, which started in Canada earlier this year, was aimed at trying to push people to connect with people living by a like-count.
“We’re testing this because we want Instagram to be a place where people feel comfortable expressing themselves. This includes helping people to focus on the photos and videos they share, not how many likes they get,” a spokesperson for Facebook told Business Insider.