The Pokémon Company
The Pokémon company took the world by storm in summer 2016 with Pokémon Go, the augmented reality (AR) app that encourage kids and adults alike to get outside, get on their phones, and get to catching Pokémon. The viral video game tackled exercise, and now the Pokémon Company is moving onto the next health issue: sleep. Venturing its way into the the dream world, the company announced Pokémon Sleep.
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Pokémon Sleep coming to a phone near you
In case you or your children are eager to “wake up with Pokémon every morning,” this will be possible in 2020.
“Pokémon GO turned the simple act of walking into entertainment, making the entire world into a game,” Pokémon wrote on Twitter. “We’re about to do it again, Trainers—this time, for sleeping.”
— Pokémon GO (@PokemonGoApp) May 29, 2019
Pokémon Sleep “brings a gameplay experience” to the simple act of sleeping by tracking your sleep data.
The company assured that a few Snorlax were consulted on the new application, just in case you were wondering. Additionally, there will be special sleeping Snorlaxes available to catch on Pokémon GO, in case that’s something you’re interested in doing.
What we know about how Pokémon Sleep will work
In conjunction with the new app, Pokémon is developing a new device, Pokémon GO Plus +, a gadget that you can use as Pokémon GO Plus during the day and use at night to send your sleep information to your phone via Bluetooth. The device uses “an embedded accelerometer to track your time sleeping,” Pokémon wrote.
Following the success of Pokémon GO, Pokémon decided to again teamed up with Nintendo and Niantic Labs to create these new products.
“We love exploring the world on foot,” John Hanke, the CEO of game-maker Niantic, told The New York Times. “And that can’t happen unless we have the energy to embark on these adventures.”
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