There’s no mystery why email is one of the most used forms of communication out there in this day and age.
Whether in the professional world or just our daily lives, email is a primary means of communication for many adults. In fact, a CNBC study shows that the average worker spends 209 minutes a day checking their work email!
Knowing this, if you’re someone looking to get hired and you’re in job search mode, writing a captivating email subject line is a must. Email is vital for communicating with a potential employer.
While you can craft the perfect message and the perfect email signature, you may still not be controlling all the variables that will get you noticed if your email gets lost in the shuffle because of your subject line!
Contrary to what people may believe, it’s your email subject lines that make all the difference. You can have the best resume in the world, but if it doesn’t get read, it’s merely just as good as the next. That is why today we will show you how to write compelling email subject lines!
How to get your email response rate through the roof
Below, you will find four simple tips and one bonus hack that will set you apart from other applicants. Or perhaps, you’re not an applicant, but you are in sales and want your emails to be read. Either way, apply these tips before you send your next email!
1. Keep it short and concise
People these days tend to over-explain and communicate to connect to those we are trying to reach, but in fact, it is the opposite!
Prospective employers will enjoy a short and concise email subject line so that they know exactly how to categorize and save your email, increasing your chances of getting a response! The general rule of thumb is sticking to 50 characters at a maximum. Simplicity is key, folks!
Bonus Tip: Use [Brackets] to stand out! A great simple subject line can still stand out when you make use of brackets. For example, look at these two subject lines:
- Hi Hiring Manager Name, attached is my resume for Job 345
- Dear Hiring Manager Name, resume for [Job 345] attached!
2. Keep it relevant
When irrelevant information is presented to us, we tend to tune out the message; email simplicity and relevance are critical.
In 50 characters or less, you must include the following information:
- Position seeking
- Short, relevant credentials that make you a reasonable candidate for that position.
Clear, simple, relevant language breeds understanding, making it easier for people to get back to you!
3. Follow subject line guidelines if given properly!
In the heat of the moment, it is relatively easy for us to gloss over the requirements of open positions we dream of without considering the instructions of the application. However, giving you the best chance of an employer getting back to you follows all provided rules carefully and intentionally.
Doing the opposite sends a wrong signal that you can’t listen to simple instructions, which will hurt your chances of hearing back. Take your time, read and follow all guidelines, so you don’t make careless mistakes!
4. Be professional
If you haven’t looked at your email, look again.
Nobody will take you seriously if a potential employer sees “Steelersfan81@yahoo.com” pop up on their email feed. Besides, be aware of the language you use when addressing to whom your email concerns; the same rule applies.
I know that informal language can be overlooked because we use it all the time, but there is a time and place for everything, and taking a risk like that doesn’t make you look as polished as someone who doesn’t. Be aware, speak/write in a formal, professional manner.
Bonus Tip: use Coschedule’s headline analyzer tool!
There is a chance you have never heard of a “Headline Analyzer Tool” unless, of course, you write articles often. However, there is a free headline analyzer tool that can set you apart.
First, you will want to visit Coschedule and simply type in the email subject you’re considering. For example, perhaps you type in “Thanks for your consideration, Mrs. Johns.” The analyzer tool will then give you a score like the one below.
The score goes on to break down the word choice, or as they call it – word balance. This is a score for your word choice’s commonalities, power, and emotions.
By including more power or emotional words and working to have a 75 or higher score, you will most likely increase the chances of your email being read!
This is just a tool to consider and give yourself a better chance of having that email read!
Preparing emails is not the most exciting thing to do, but it has great potential. It’s not only a fast, reliable form of communication but can also elevate your career if you know how to work it.
Email subject lines, when mastered, create an excellent channel for predictable results in response rates.
It’s all about knowing how to maximize on the things you can control that’ll put you an inch closer to landing that deal, getting that job, and so forth. Remember, when in doubt, keep it brief, keep it relevant, keep it professional, and follow the rules, and you’ll get the success you know you deserve deep down.
Implement these small changes, and have a significant impact!